Imagine your time and effort in designing the best T-shirt that you will be going to sell in the Amazon. Do you think it will be sold out fast? Well, Amazon was popular, Yes. But the thing is, when you're selling an item, you should still perform marketing strategies to make it visible to the public. Sometimes, when we go to the malls, even if we're already seeing apparels being displayed in the front stall, we still don’t buy it. What’s more, if you will sell on Amazon with thousands of suppliers and competing against all of them?
This is also true for start-up entrepreneurs and existing business enthusiasts who own several websites. Even though you had already created the best website ever, but people can't find it, it will be difficult for you to raise sales. As a web designer, you should also need to understand the flow of SEO. Here are our comprehensive tips for you to consider:
1. Research for the best Keywords:
Google uses an analytical algorithm to decipher codes and understand the words being widely-used on the internet. That's why when you search specific words or phrases in Google, it will display thousands of related research.
In choosing the best keywords, you must identify first the popular specific items being searched by internet users. You can use legit keyword finders
and Google trend applications to know what the most searchable words and phrases are.
However, most of the keyword finder apps are not free and you have to pay for their premium features. If you are interested to have some ideas with the keyword finders, you may consider these sites:
Suggestion Keyword Finder
SEO Chat Suggestion KW Finder
Wordstream Free KW Tool
Ahrefs Keyword Explorer
Moz Keyword Explorer
2. Prepare Your Website to Multiple Platforms
According to the Brisbane Website Designers SketchCorp
, people find it convenient to check their mobile phones to surf the internet. Smartphones are portable and versatile because you can use them anywhere and anytime. If you're a web designer or owner, you must prepare the site into a mobile-ready platform.
Make sure to test the responsiveness, functionalities, contents, and layouts of the site to check whether it corresponds properly in a mobile platform.
3. Check Your Images, URL, Meta Descriptions, and Title Tags
Are you familiar with the Yoast SEO and Snippet in WordPress? This feature is a perfect guide to help you check the images, URL, meta descriptions, and title tags whether these sections contain the keywords.
It is important to save the image with the keyword labeled on them so that Google can able to distinguish these images. Of course, positioning the keywords in the URL, meta descriptions, and title tags are also important to help Google find your site easily.
4. Boost Your Website's Speed
In a nutshell, viewers find it convenient if the web runs in a fast and smooth manner. Bounce rates technically go up rapidly if the viewers become disappointed due to sloppy loading of the site. With this regard, the viewers will become not interested and exited from the site.
To maneuver this issue, you must clear the cache, optimize the database, and utilize a content delivery network to run the web at its utmost speed.
5. Improve Your Social Media Sharing Techniques
According to Smart Insight's 2018 statistics, there are three billion people who actively use social media. This result shows that people spent their time mostly on Facebook, Twitter, Instagram, Pinterest, Snapchat, and other social media networks. This is the reason why website owners use social media as their alternative marketing tools for promoting the website.
Of course, if you are actively participating in social media, you can able to reach millions of customers and make scalable sales.
6. Don't Fake Your Backlinks and Avoid Using Flash Files
Some owners are purchasing backlinks to make their website eligible for a higher SEO ranking. This may help you out build a searchable website. But in case you didn't know, Google is now improved with a CI system that enables it to identify websites with purchase backlinks.
You should build a trustworthy website so that the customers will patronize your brand. Although backlinking is a bright idea, you should not purchase it from the other website owners.
As a solution, you can do a guest posting. It means you will write content for the other website owner in exchange for the backlinks.
When it comes to the flash file, this is an optional plug-in designed for the web owners. Using this multimedia feature, you can produce animations and interactive contents on your website.
However, the publishing platforms and Google nowadays are updated with the latest programming languages. If you will be using a flash file to your website, there might be some cases that it may cause a crash, slow loading, and layout errors in your website. As much as possible, avoid using flash files.