Game Changing Techniques To Promote Your Virtual Events

  • By Alyssa Joshua
  • 21-07-2021
  • SEO
game changing techniques

When it comes to hosting an event, lots of arrangements are needed. It starts with planning the event, preparing the budget, getting the venue and so on. The list is long. But there is one thing that is as crucial as these arrangements. And that is promoting the event.

Event promotion is essential for hosting any event. As it helps people to know about your event. And then only they can decide whether they can attend your event or not. That is why event organisers have a separate budget for it.

Generally, for promoting an event, one can use various marketing techniques. This includes offline marketing channels. But when it comes to promoting a virtual event, one cannot use traditional marketing methods. And that poses a significant challenge to event organisers. But since the event is digital, one should use digital ways to promote the event. So let's see some of the effective techniques to promote your virtual event.

10 Effective Techniques to Promote Your Event

●    Creating the buzz
You need to make people excited about your event. For this, you can share some information about your event. Alternatively, you can release a teaser video or BTS (Behind the Scenes) photos and Videos. Also, you can get a shoutout for your event from celebrities. It will attract the attention of the people. And they will start looking for your event.

●    Exciting landing page
Now that you have created excitement about your event, you need to have an engaging landing page for your website. It will help the people to know more about your event.

Since you will introduce your event to the world using this landing page, the content needs to be compelling. It should contain all the necessary information regarding your event. For instance, what the event is about? And other details like the date and timing of your event. Also, don't forget to include a registration button. And sign up option for regular newsletters.

●    Optimise the landing page for search engine
Creating a striking landing page for your event is one thing. But making it accessible or visible is another. And since there is no shortage of content on the internet, your event website must be visible on the internet. To check it, you can search your website on the search engine and see where it ranks. If it is not ranking high, you need to make changes.

The most popular technique to improve the ranking of any website is SEO or Search Engine Optimisation. You can practise this method by including popular keywords on your website. It will enable you to improve the ranking of your website on the search engine.  

●    Use email marketing
When it comes to digital marketing techniques, email marketing is among the most effective tactics out there. However, many people think that it is irrelevant. But they are wrong. Email marketing is one of the highest result offering methods.

Email marketing relies on email contacts. And there are two ways to get email contacts. One, you can use the existing email contacts. And another is getting people signed up for the newsletters. The next step is to send newsletters that talk about your event or things related to your event. You can send these newsletters weekly. And can discuss various things related to your event in these newsletters.
Also, you can use newsletters as a constant reminder of your event. So that people who are interested in your event, don't forget to attend your event.

●    Social media marketing
One cannot deny that social media is the most prominent space for marketing in today's world. And the reason for this is that there are billions of active users on social media. Also, with the help of a carefully planned marketing campaign, one can reach millions of people in just a few days. This is the power of social media.

However, to get the best results, you need to do various things. First, understand which content is suitable for which platform. Also, see what is trending on social media. And combine these two things to create engaging content. After that, prepare a strategy to make this content popular on social media.

●    Promote the offers
There are many ways to make people talk about your event. And one tactic is offering special discounts or deals. It will enable you to grab the attention of the people.

You can offer discounts for a limited time. Or digital coupons for purchasing the tickets of your event. Also, you can provide deals like a discount on bulk orders and so on. And promote these limited period deals and offers on social media for broader attention. Also, keep your event website updated.

●    Promote speakers of your event
You can create a lot of content for your social media accounts. But this content needs to be relevant to your event. And what can be more suitable than talking about the speakers of your event?
Promoting the speakers of your event will help you to attract more people to your event. And especially those people who follow these speakers on social media. In other words, you can reach the audience of the speakers of your event.

●    Using speakers to promote the event
Apart from you talking about the speakers of your event. You can also ask the speakers to talk about the event.

You can tell your speakers to inform their family and friends about the event. And also to discuss the event on social media. They can promote your event using word of mouth. As a result, it will encourage their followers to check your event.

●    Promoting your event using sponsors
As you might already be aware of the importance of event sponsorship. You can use event sponsorship in unique ways to get the most out of it. And one such method is using the sponsors to promote your event. Ask the sponsors to promote your event on their social media account. They can do this by informing the people on social media that they are sponsoring your event. It will enable you to reach their audiences.

●    Use influencer marketing

These days one cannot ignore the significance of influencer marketing. And it won't be wrong to say that influencers are the digital ambassadors of social media. Also, they have millions of followers on social media. So you can also use influencers to expand your audience base.

To use influencer marketing, you can collaborate with industry leaders and experts. And can ask them to talk about your event. It will provide your event with validation. Thus, making your event more attractive.

You can use these marketing techniques to promote your virtual event.

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Author

Alyssa Joshua

I’m Alyssa Joshua and I’m a technical writer. I’m passionate about exploring and writing about innovation, online event technology, social media, new technology, and marketing trends.

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