How to Create a Top-Performing Content Marketing Funnel?

  • By Jenny Amaya
  • 08-05-2023
  • SEO
how to create a top-performing content marketing funnel?
Do you need help with your business? Looking for new ways to get more customers? If you face any of those problems, that may be because of the content marketing funnel. You need to create better content marketing strategies to expand your business.
With the quality of content, it is possible to increase productivity.Those days are gone, when you give advertisements on TV or newspaper. Now, most people still need to watch television or read the newspaper. It is a modern time, and we should focus on modern ways to increase our business through social media, SEO, and mainly content marketing. No matter whether you are running a small or big business, the future is the CONTENT!!
But even in content marketing, there are several things that one has to consider. It would help if you had the right guidance to successfully map your content for the different content funnels. If you need clarification about anything, then with this guide, we will try to help you out!

What Do You Mean by Contents Marketing Funnel?

what do you mean by contents marketing funnel?
For most people who need to be made aware of the content marketing funnel, it is for them. A content marketing funnel is a tool that helps users to organize their content around different phrases. It is a model which helps the company to use the content in a way that will attract potential clients. Also, guide the customers in their journey from interacting with the brand to converting them into paying customers. 
If you want to build a content marketing funnel, we refer you to use different types of content that will help engage and convert the users. 
Many brands use the content marketing funnel because it helps create a connection between the brand and customers. It is essential to include the voice of customers in your content because that is how your content will be more authentic. You can create an effective content marketing funnel that will help you to inform the customers, connect with the customers and also entertain the customers.

Stages of Content Marketing Funnel

stages of content marketing funnel

There are different stages of the content marketing funnel, as it helps you understand things better. We have given you a detailed version of the funnel and how each stage is effective.

1) Top of Funnel Content

The top funnel of content marketing is the starting point of the buyer's journey, which is also the most popular option. It includes the people who are not interested in buying and those who have yet to hear about your brand. 
But your goal is to attract those audiences by offering the best answer that is possible and making them aware of your brand. You can measure the top of the funnel by the following things-
- Referral traffic, total traffic, and organic traffic
- Engagement on social media
- Mentions by media and influencers
- Social media and newsletter subscription
The content marketing efforts that you make in this funnel are to target and capture potential customers about the product and services. 

2) Middle of Funnel content

At the middle of the funnel stage, the number of people interacting with your content will decrease. In fact, they will be willing to interact with the content given through proper engagement. The goal of content at this stage s to prospect from the starting idea and understand the way that will help you with it.
In this stage, you will speak with the target audience; in this stage, people are willing to buy things. So, it would help if you spoke about how your product is better and more useful and also compared it with other brands. The content is measured by the rate of conversion and the leads you will get as it will increase traffic. 

3) Bottom of Funnel Content 

Here comes the finish line, or the bottom-of-funnel content, where you will find the content that will help make your brand better or superior to the competitors. Not just that, but it also helps in building trust and increasing sales. 
In this content, you need to answer certain questions about the product and services which your company is selling. It is where you seal the deal and you should narrow down the content. The content you should create at this stage is product overviews, customer reviews, and success stories. 

What Strategies Can You Consider For Improving Content Marketing Funnel?

Creating high-performing strategies for the content marketing funnel is crucial because that will be effective and improve your business. Some of those strategies you can consider are-

1) Look for Ways to Retain Customers

Every content marketer wants one thing: to retain customers and not lose them just after one purpose. That is why you need to plan or strategize for the content that will increase customer retention. 
For that, you need to create content that will help your customers optimize the use of your products or services so they will not look for any alternative.

2) Start with One Funnel at One Time

If you really want to improve your business and make your content writing better, then you should focus on one funnel at a time. It is recommended to start with the 1 stage of the content marketing funnel. You should look for the type of content which will drive the company's impact based on your company's goals.
If you have just started a business, you should focus on the top and middle content marketing funnel because that will help engage your audience and increase sales. However, if you want to retain customers, you should focus on the bottom content marketing funnel.

3) Consider Starting with the BOFU content 

Considering the BOFU content at the start is better because that will help you work with awareness in so many cases. There will be less content; then there will be two stages for which you must compete. It will give you a better chance to increase traffic and conversation rates. 

4) Think Like your Client 

While creating strategies, you should always put yourself in the shoe of the client. It is essential because when you do, that will help you understand the need of the customers, and that will influence your writing.

Pillars of Content Marketing 

A content marketing funnel can only succeed with these pillars. You need to keep these things in mind that will help you develop better strategies. Those pillars are-

1) Creation of Content

If you need to think about videos, webinars, testimonials, blogs, and podcast content, then you are thinking about content thoroughly. It is essential to create helpful and relevant content for the customers; otherwise, you will not make progress in this digital world. 
It is essential to build the full-funnel content strategy by knowing your customers like what they want to know and what you can offer them. Are you thinking of creating blogs? Please, consider the guidelines which are available so the customers can know more information about your company and also get interested.

2) SEO Optimization

When it comes to business development, SEO Optimization becomes essential. We may have yet to talk about search engine optimization. But there are several ways through which you can increase the ranking on SEO.
Everyone knows that SEO means creating engaging content, quality backlinks, images, titles, keywords, and a lot more things. It is the perfect way of writing and formatting the content that will help in maximizing visibility. Most people need proper information about how to improve their SEO. Here are some of the crucial things which you need to consider-
- Refrain from stuffing keywords because stuffing keywords will not increase the ranking of your content. That is why; instead of focusing on so many keywords, it will be best to focus on one or two keywords because that will give maximum impact.
- If you want to increase your ranking, you should always stay relevant. Create content relevant to your targeted audience because only more people will visit your profile.

3) Social Media Promotion 

Nowadays, a business can only survive with social media. Social media is a great place that helps you promote your content and make people aware of your business. Using LinkedIn, Twitter, Facebook, Instagram, and other content will be better.
Users can even build a loyal brand by providing their audience with informative links or videos in their latest blog. Some of the tips to promote your business on social media are-
- Know your tone- you should know about your brand tone and ensure your content is fun because that attracts the audience even better.
- One should always edit your post because that will help you gain greater traction.
- Always focus on what you have and maintain your social media presence. It will help if you are looking for a platform to gain more people's attention. 

Content Marketing Funnel FAQ

Q. What is a Content Marketing Funnel? 

A content marketing funnel is a model that describes the stages that a potential customer goes through on their journey from being unaware of a product or service to becoming a paying customer. The funnel typically consists of four stages: awareness, consideration, conversion, and retention.

Q. What is the Purpose of a Content Marketing Funnel?

The purpose of a content marketing funnel is to guide potential customers through the buying process by providing them with the right content at each stage of the funnel. The goal is to educate and engage potential customers so that they become more interested in the product or service being offered and are more likely to make a purchase.

Q. What Types of Content are Typically used in a Content Marketing Funnel?

The types of content used in a content marketing funnel vary depending on the stage of the funnel. At the top of the funnel, content may include blog posts, social media posts, infographics, and videos. In the middle of the funnel, content may include case studies, whitepapers, webinars, and email campaigns. At the bottom of the funnel, content may include product demos, free trials, and customer testimonials.

Q. How can Businesses Measure the Success of their Content Marketing Funnel?

Businesses can measure the success of their content marketing funnel by tracking metrics such as website traffic, social media engagement, email open and click-through rates, lead generation, and sales conversions. By analyzing these metrics, businesses can determine which parts of the funnel are working well and which parts need improvement.

Q. How Long Does It Take for a Potential customer to Move through a Content Marketing Funnel? 

The length of time it takes for a potential customer to move through a content marketing funnel varies depending on the complexity of the product or service being offered, the level of trust and relationship-building required, and the effectiveness of the content being used. In general, the process can take anywhere from a few days to several weeks or even months.

Q. How can Businesses Optimize their Content Marketing Funnel?

Businesses can optimize their content marketing funnel by continually analyzing and refining their content strategy, focusing on creating high-quality, relevant content that speaks to their target audience, and providing clear calls to action at each stage of the funnel. Additionally, businesses can use A/B testing to test different approaches and optimize their conversion rates.


Content marketing does help your business in many ways and improves customer experience. But with better strategies, you can increase the ROI of your business. Looking for a reputed content marketing agency to help you promote your business will be better.

Last Updated in June 2023

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Jenny Amaya

Jenny Amaya is a blogger and digital marketing officer. She likes to write about digital marketing and shares tips and tricks to improve your website organic ranking and get more traffic to your blog. She helps newbie bloggers to build a high quality and profitable blog. As a Marketer, Jenny has also helped many business owners to improve their digital presence through SEO, social media and branding.