Without relying on ad campaigns or other promotion techniques, how can a business promote their store online? How can e-Commerce stores boost sales organically? How is it possible to rank your site in search engines? Well, in this article, we will discuss those tricks, which are implemented by successful online e-Commerce businesses.
Beside basic SEO techniques, some additional and specific approaches apply to optimize your online store, called eCommerce SEO. It’s a constant practice to win the expected place in the online market. It includes strong content, valuable strategies, a keyword search, and traffic driven blogs, which enables you to reach potential customers.
No matter what you are selling, whether it’s a tangible or intangible product or service. But the important thing is to keep the SEO approaches into consideration while promoting online. Do you work for any of the web design agencies Dubai
and want to become an SEO expert to go higher in your career? If yes, then you can learn a lot from this article.
Important points of Checklist for SEO eCommerce
To steadily raise your store/eCommerce business, you need to implement some important checklists over time. Here, we will discuss important checklist points, which are proven effective strategies.
* Technical Review of your eCommerce Site
In online site audit, a technical review is an important and essential step. You can make sure that your site is not creating any issue or error in crawling. Some technical factors to consider in website SEO, are
- Website Sitemap Optimization
- Google Search Console setting
- URL setting
- Speed Optimized site
Let’s discuss each of them one by one to know how these factors technically support any website.
- Website Sitemap Optimization
You can use an XML sitemap, which works as a roadmap for your site. You can categorize all the contents available on your website. It works efficiently in reaching any content, which is the users’ preference.
- Google Search Console
It’s a great tool that enables you to keep updated about your site index. You can fix site/server errors and speed up new pages as well. Usually, 404 error faced by users, which put a negative impact on the user’s experience. So, timely detect it and correct it instead of losing potential buyers.
You can also detect broken pages, out-of-stock things and duplicate content on your e-commerce site, which creates a distraction for the user.
- URL setting
An eCommerce website having a unique and powerful URL, has more chances to be rank earlier. Your URL must be specific and identify your page, which a user could easily get. Don’t use too many keywords, it creates a problem in searches.
A URL must be search engine friendly. A dynamic or Parameterized URL doesn’t make any clear sense. So, while setting the URL of the site or any page, keep it easier and unique.
Make sure your site URL is short because long URL becomes complicated for Google to understand your site.
- Page speed optimizations
Half of the visitor leaves the site instantly when any site takes more than 3 minutes in loading. To keep them on your site, you must buy a premium web hosting service. In this way, your site will work efficiently, and potential customers will not go anywhere else.
* Keyword Research
Your targeted keywords are the reflection of your site intent. In the eCommerce business, keyword support generates high traffic and increases sales as well.
- Top-searched keywords
Use top-searched and sales-driven keywords, which optimize your site landing page, category and products page.
In keyword searches, you can take help from online tools such as Google Keyword Planner, SEMrush and Ahrefs etc. These tools help to find high search volume and high conversion rate keywords for your website.
- Long-tail Keywords
To get traffic should not only be the purpose, it must also be organic. When a user searches anything with long words, your search bar shows them the long and related query, it will help the user reach the product or content. So, use long-tail keyword after a good research on them.
- Avoid Keyword Stuffing
In google sense, keyword stuffing refers to the usage of repeated and unnecessary keyword. Although it was the old technique, now, it doesn’t work. When a user lands on any page and he/she repeatedly sees the same word, it makes them feel irritated. So, use keywords but smartly and accurately, which builds visitors' interest as well.
- Keywords usage in Heading Tags
Your website H1 on each page should be optimized. It highly supports your site pages, so use keywords in both H1 and H2 headings. Avoid overuse of keywords, it hurts the site.
* Snippets usage
Usage of rich snippets highly contributes to your page ranking in search engines. Main snippets are title, meta description, and URLs. Let’s see how these are useful for eCommerce website.
- Unique Title Tags
Every page of your website should include unique title gas. A user clicks on your link, as he/she finds the searched thing, which you mention in the title tag. So, use a relevant and clear title tag that the user could easily find out.
- Meta Description
It helps in making your business separate identity among competitors. Try to use the effective and simple Meta description, which ranks your site ethically, generate organic traffic, and increase CTR (click-through-rates) as well.
- Keywords in URL
The first thing to notice by Google or any search engine is your website URL. Incorporate your main keywords in the URL and make it clear. Don’t overuse any keyword in any URL, it will create a problem in searching.
* Mobile-friendly features
In this era of hustle-bustle, everyone has a smartphone in the pocket. People don’t have enough time to open a PC/laptop and remain updated about anything. So, you need to optimize your website for mobile phones, which is a great source of generating traffic.
- When the user clicks on your site, he/she quickly finds the desired result without getting stuck or facing an error.
- It has been noticed that when any e-commerce business opens sales, more than half of the traffic comes from mobile devices. So, make sure your site has mobile-friendly functions.
No matter what’s the nature of the business, it must contain consistency. It’s a key factor which mostly comes through blogging. You have run blogs with consistency which build your audience engagement and enable them to land on your page.
- It also helps in increasing the conversion rate on the landing page of your site. But if you only post blogs on a daily or weekly basis, but it doesn’t seem to be useful for the reader, so there are chances of losing the audience as well.
- The readability of your blog must be high, and it provides valuable information related to your business, which builds viewer interest.
* Add Customer Reviews
Normally, when we want to buy any product or service, we look for that particular thing about reviews. If reviews show some satisfaction, then we prefer to get that product or service.
- To build trust and make your business brand, you should have customer reviews. You can get it by providing reliable services as reviews are a valuable asset for your site. It contributes to building more links and increasing business awareness.
- Most businesses follow up with their customers when they get their services. They ask for reviews because it also ultimately ranks your website.
* Avoid too many Ads
Mostly, the business considers that having a bundle of ads will generate traffic. They commit a mistake because visitors avoid unnecessary things and ads create a distraction. It also hurt your business as a user considers the site having any error or virus which can also come in their device.
* Customer Support Service
Your eCommerce SEO checklist must include your customer support service. A responsive site remains active and more audience engage when they get satisfactory answers to their queries. Provide different contact options, such as e-mail, phone numbers, and live chat, etc.
* Off-Site SEO
Back-linking is an essential strategy for off-site SEO. It means to link your site with others. If you use the backlinks accurately, it will not only rank your site in search engines but maintain the identity of the business as well.
* Your eCommerce site Visuals
In the e-commerce business, you have a high opportunity to grow business with the help of visuals and effects. As the user hasn’t experienced your products, so they take an idea from the external appearance of products. Use high-quality pictures, videos, add alt-text, and keep the size of the images equal, as it affects the site speed as well.
Ultimately, you may find a variety of unique SEO approaches for your eCommerce website. These are very effective and advance as business becomes unable to compete in the online market. Only the thing to focus on is to implement them perfectly and continuously, which will rank your website and generate leads.