You've decided to take a leap of faith and dive headlong into the crowded marketplace of SEO providers.
As a result, you're left scratching your head about how to get SEO leads. These other companies provide the same SEO services that I do, so how are they able to make millions of dollars?
SEO lead generation strategies that can increase your client base and answer your questions about how to generate high-quality leads will be discussed in this article.
Why Is SEO Important for Business?
Seo is an acronym for search engine optimization. Effective SEO, in a nutshell, increases your website's visibility online. In other words, the more people who visit your website, the more traffic you get and the more people you can reach with your product or service.
A Google search results page has a total of ten positions. How many times do you click through to the second, third, or twentieth page of results after conducting a Google search? In most cases, the first few results on the first page of Google will provide the information you're looking for.
If a potential customer searches for a topic related to what your business has to offer, don't you want to be on the first page of search results alongside your competitors? If you do not appear in the top ten search results, your business has just lost a potential customer.
Because of this, SEO has a significant impact on your business. Because of this, with SEO, you can be the answer to potential customers' questions. In addition to increasing your visibility and traffic, SEO can help you establish yourself as a thought leader in your field. Brand loyalty is a direct result of consumers' trust in a company's authority and ability to deliver on its promises.
Through search engine optimization and using proven SEO tactics, your company can help attract new customers but also build trust with the ones you already have through the process of earning their loyalty. Customer relationships are built on trust.
What is lead generation?
A lead is a potential customer who has shown an interest in what you have to offer. As a result, generating leads is the act of getting people ready to make a purchase from you.
You can generate leads throughout the entire customer journey. In fact, you should avoid focusing excessively on any one stage. You should ideally have access to customers in the awareness, evaluation, and conversion stages.
If all your efforts go into raising awareness of your brand, you won't be able to close as many leads as you would like. It's the same with optimizing conversion strategies without addressing awareness and evaluation.
How do SEO and lead generation work together?
A website's SEO is all about adjusting and editing it so that certain elements appear at the top of the search engine results page. When a user searches for a term related to your business, your site will show up in the results. Increasing your visibility in search engine results increases your chances of attracting, engaging with, and closing sales with your target audience. This is why SEO and lead generation work so well together.
Increasing sales and revenue, expanding the client base, and maintaining a steady business growth curve can all be achieved through lead generation. SEO generates high-quality leads that are easy to close. This is primarily due to the fact that you show up in their path at the ideal moment.
As an example, let's say you run a dance studio. People looking for a dance to perform on special occasions like birthdays, weddings, and professional dancers are your target audience. But how are you going to present yourself to this audience?
Let's get this out of the way right away. It doesn't matter what kind of website you have. An effective SEO strategy can help you generate high-quality leads by attracting visitors to your website. In this case, people who want to celebrate special occasions are the ideal audience. If you can implement it correctly, you will be able to connect with them.
It is critical to carry out extensive SEO keyword research, analyze keyword rankings, and identify the most appropriate Google queries before optimizing your website with the chosen target keywords. As a result, your online authority will rise as result of this tool.
Here are a few ways to optimize your website for lead generation:
1. Add a form to a page that receives a majority of visitors
Establishing a baseline for your current level of lead generation will help you track your progress and identify the areas that need the most improvement before you begin. Some of your pages may be excellent lead generators that you aren't aware of.
Begin by taking a look at your lead generators, the sources of most of your traffic, and outreach. Here are a few of the most common sources of customers for companies:
Email Marketing: There is a possibility that users will visit your website after clicking through it from one of your emails.
Social Media: There is a possibility that users who participate in a campaign through one of your social media profiles will send traffic to your website.
Live Chat: Users of your website who communicate with your customer service team via a live chat window located on your website are one potential source of traffic for your website.
Blog Posts: It's possible that your blog posts with the best performance will drive traffic.
Identifying the source of your leads is the first step in making sure the pages they land on pique a visitor's curiosity.
As an example, if your analytics tool shows that the majority of your potential leads are clicking on inbound links to your website from the Facebook page, your next step should be to update the pages they're visiting with content that keeps them on your website and encourages participation and engagement. Use contact forms to link to longer-form content on the most popular pages of your website.
2. Create lead-generating content
Google understands that people don't want to be bombarded with a ton of information. The user-friendly content is popular because people don't have the time to read through every article's fine print.
Readers are looking for content that can be skimmed and absorbed in a short amount of time.
Google prefers content that includes elements such as bullet points, numbered lists, and images that help break up the text.
Make content easy to navigate by using subheadings, which break up the content into manageable segments.
This is what you should avoid, according to Google's SEO Starter Guide:
“dumping large amounts of text on varying topics onto a page without paragraph, subheading, or layout separation”.
You'll rank higher in relevant SERPs and get more hot leads if your content is more visually appealing, which will keep visitors on your pages longer.
3. Start natural link building
Link building is the process of obtaining links from other websites to your website. They aid in page-to-page navigation. Additionally, they can be used to aid search engines in cataloging all of a website's content.
To increase your article's chances of being picked up by other websites, including as many links back to your own website as possible in your post.
You can encourage people to share your content by including infographics and videos on your website. To make things even better, you can include a direct link to the original. If your content is of high quality, it will be shared and linked to other websites. To avoid this, make sure you produce top-notch content. Hire an SEO expert if you are not sure how to do it.
4. Speed up your website
The extent to which page loading speed influences SEO is a contentious topic.
Let's hear it straight from the source, shall we?
Google announced this in 2018:
“Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that starting in July 2018, page speed will be a ranking factor for mobile searches.”
Despite this, SEO experts have found that page speed has a negligible impact on search engine results pages (SERPs).
Despite this, some developers claim that these tests were conducted incorrectly. The speed at which a website loads for the end user does not factor into Google's algorithm. The initial rendering time is ranked in order of importance.
Even though page speed has a significant impact on search engine rankings, it is difficult to quantify the exact impact.
However, it has an impact on the user experience (UX). Not only does Google place a high value on UX, but it also has an effect on sales.
When a page loads quickly, visitors are more likely to stay on the page and leave when the page loads slowly.
5. Stay active on Social Media
Using social media, you can increase your content's visibility and popularity. Because of its broad reach and precise targeting, social media is a powerful tool for generating new business leads.
Every time you post a new article to social media or a forum, make sure to include enticing descriptions and calls to action. The power of social media lies in the sharing of information, so include a share button on every post you write.
SEO benefits can be gained from using specific keywords, which you should do when posting to social media because they help your followers better understand what you're saying about a particular subject or product.
6. Conduct Keyword Research
Make sure that lead generation is at the top of your list of priorities if you want your business to succeed. You can achieve this through SEO. In order to generate leads through SEO, it is critical to target the correct keywords.
Understanding your target audience and their search queries is the first step in any SEO campaign. By conducting keyword research, you can identify the words and phrases people use to search for your product or service.
Keyword research can be done with a variety of tools and methods, such as competitor analysis, search engine trends, and Google AdWords, amongst others..
In order to select the best keywords, you should think about what your target audience is likely to type into a search engine. If you take a look at your competition, you'll be in a better position. It is necessary to find keywords that are less competitive if your competitors are using the same keywords as you.
Wrapping it up
If you're trying to grow your business, search engine optimization (SEO) is a great tool to have at your disposal. SEO can be used to drive more traffic to your marketing funnel and increase the number of potential customers who become paying customers.
As a result of following these steps, your website's traffic and sales will rise significantly.
If all of this is too much for you, or if you need help putting these principles into action in order to have a successful SEO campaign, you can hire an SEO firm.