Changing Technological Trends In 2020:
The world has changed. With every passing year, new technological developments are taking place. Tasks that were done traditionally are now looking for novel and convenient ways for their accomplishment .This has shifted the boundaries of business. And in digital marketing, it has become quite challenging to take advantage of new technologies. One of these transformations include the ever increasing trend of voice search adoption and its effects on the internet traffic. Voice search is basically the use of voice to give queries to search engine instead of typing words.
In today’s busy life, everyone finds short of time to stay and type words. You need to search while you are exercising or doing the dishes. So, what is next on convenience scale now? Obviously something hands free and voice search is the ultimate solution.
According to statistical search analysis by Comscore, almost 50 %of searches will be completed by voice search in year 2020.This paradigm shift in the convenience scale has a huge impact on search engine optimization. Therefore it is incumbent for most businesses to follow the best practises in SEO to remain competitive.
IMPACT OF VOICE SEARCH ON SEO:
The impact of voice search on SEO:
Following is the 7-step solution for SEO strategists in response to the amplified drift towards voice search.
1. CONVERSATIONAL LANGUAGE:
The use of everyday conversational language is adopted in voice search. Therefore, SEO should optimize its content with popular queries in natural language as in voice search users give commands as if they are talking to a human.
2. LENGTHY KEYWORDS:
The verbal language is not very concise as compared to the written words. Therefore, SEO planners need to adopt a strategy to use lengthier keywords. Because the longer the keyword the higher the probability to convert it.
3. USE OF QUESTION WORDS:
Voice searches repeatedly use the question words who, when, where, what, and how. Therefore, the SEO strategists need to take it into account. They should enhance their overall content according to queries that are more often given.
4. SEMANTIC SEARCHES:
Contrary to laxative searches, the semantic searches facilitate to catch the intended meaning within the boundaries of terms used. In order to improve the search outcomes, the artificial intelligence system e.g. Google’s Rank Brain is designed to handle the search queries more sophisticatedly. It includes previous search history, location of the user, etc. It means that SEO should also spot intention-based content which fulfil the demands of customers.
5. COMPREHENSIVE AND EASY CONTENT:
SEO should optimize the content so that it is easier for google to read by using H-tags and bullet points.
6. LOCAL BUSINESSES:
For local businesses, local information about your brand should be delivered in order to meet the augmented search volume. Online references like your business name, address, and phone number are a part of optimizing local SEO. Google MY Business will assist you with it.
7. RESPONSIVE AND READY TO OPEN SITES:
In Voice search, google voice prioritizes those websites that are loaded quickly. Therefore, SEO strategists should plan in such a way as to ascertain that files are compressed, images are optimized and the website is quick to respond.
CONCLUSION:
The impact of voice search on SEO is extensive. As a business owner, it is a crucial time for you to reequip your sites with voice search and adapt to the changing marketing strategies. Voice search is playing a fundamental role in SEO and most probably will outstrip conventional text search option in couple of years. Therefore, those entities who will act proactively will definitely secure the profitable returns. It is high time for SEO strategists to reinforce and upgrade their line of attack to conquer the online market.
