Food blogging is becoming increasingly popular on the internet these days. Food blogs become a great platform to bring together all the foodies, chefs and people who are interested in reading and creating new kinds of food. Social media is such a platform that eases this process. Amongst thousands of food blogging accounts on social media, it becomes extremely difficult to stand out and make your content reachable. However, sticking to your niche and committing to it will bring down your competition.
Most of the food bloggers might be posting multiple contents on social media regularly. Are you wondering why you are not receiving enough impressions? How can you make your content inviting? Can you tweak your existing content to make your feed appealing and even more engaging to your readers? The answer is yes! We have brought 5 super effective strategies to create food blogging content on social media.
1. Stick to your niche:
We have said this earlier, and we will repeat it: stick to your niche. This simply means that you will select a limited amount of categories that you will write about. For example, keto diet blog, mental health and physical fitness blog, recipe blog, vegan blog, baking blog etc. creating a general blog with a lot of categories will be difficult to manage as well as promote. This will also make your social media feed disorganised and confusing. However, once you are a well- established food blogger, you can expand your niche which will be accepted and appreciated by your followers.
2. Add attractive pictures:
What makes the social media user click on your post are attractive pictures. A mouth-watering, glistening picture of a pizza gets more likes and shares than a low- quality picture of a not-so-tempting pizza. Clicking good pictures is extremely important which is why you must familiarize yourself with the basics of food photography. Food photography is more than just clicking a picture. It requires the knowledge of correct equipment, lighting, angles, aesthetics and post- edits. Clicking professional pictures will definitely get your post more engagements.
3. Create relevant and informative captions:
Relevancy is very important when you start creating a social media post. Value your reader’s time by giving them just what they require. Create short but relevant captions along with picture descriptions and courtesy (if any). Interesting captions like asking the audience to comment on what they think about the post, asking them to tag their friends etc will help you engage in a more personal discourse with the audience. Make sure your comments section is available and accessible.
4. Do not forget hashtags:
One of the important aspects of a social media post is hashtags which many food bloggers do not take seriously. We do not want you making that mistake. Hashtags help your post to make it to the user’s social feed. Most of the users search by hashtags to look for information about a certain topic. Use specific hashtags instead of general ones. General hashtags are used by millions of other users who may or may not be a food blogger. Your content will just get lost amongst a thousand other posts. Specific hashtags like ‘hearty soup recipes for winters’ or ‘fish recipes for keto diet’ must be used instead of ‘soups’ or ‘keto diet’. Conduct keyword research for hashtags and be aware of the ongoing trends.
5. Add videos:
Videos are engaging media and a wonderful way to get your content across. Instagram lets you add videos of up to 1 minute whereas Facebook lets you stream a video for a long duration. You can create videos on various topics like a new post-launch, a Q&A session, interview with another blogger/ chef, a kitchen tour, DIYs, tips and tricks video or even a short film. Get creative with fonts, pictures, stickers and filters to create an interesting and attention-grabbing video. Remember to keep it short and relevant considering the attention span of the audience. Finally, add interesting sound effects to make it more engaging.
6. Reels and live features:
Social media involves interesting features for getting your content more reachable. The reels feature on Instagram lets you create 15 second short interesting videos using creative sound effects, fonts, layouts and filters. Reels are a great way of promoting your social media account. Go- live features on Facebook and Instagram lets you build a two-way connection with your audience. You can give a tour of your kitchen, organise a cooking session, a Q & A session or even a giveaway! Make sure you inform your followers giving them details about what your live session will be about and when will it begin to create a buzz.
The takeaway:
Social media gives a wonderful opportunity for food bloggers to promote their account. Be consistent and regularly engage yourself in the comment sections. Respond to your follower’s queries and feedback n a positive manner. Keep your feed organised and appealing. Finally, add correct social sharing links and website link to direct your traffic to all your other platforms.
Anushka is a passionate writer and a poet pursuing a degree in media and communications. She regularly contributes a Food Guest Post on F and B Recipes.
