How often do you use Instagram? You would probably use the app to share larger than life pictures capturing beautiful memories of vacations, night-outs with friends, delicacies and more. It is time to look at the scenario with a different mindset. Ever wondered why we attach hashtags to describe Instagram content? It’s because the “#” sign introduces your ideas and captions to the realm of trending affairs, bulk views in IGTV, maximum tap on the like button and the likes.
As posted by a contributor at Forbes, with Instagram remaining the undisputed king of per-follower interaction, you should not doubt its potential as a major contributing factor to your digital brand. It is said that Instagram, as a major social networking platform, is responsible for driving tons of digital business for progressive marketers across the globe. It is no longer restricted to likes and comments. It includes user engagement from the stories you would post and small business promotions you would make.
Now that you are eager to find out the surefire tips to improve the rate of engagement for your Instagram campaign, sleep on these fruitful ideas for an enhanced ROI this year.
#Tactic 1: Master the Art of Storytelling
More than 500 million online users out of 1 billion Instagrammers actively use the platform every day. No wonder they are the active followers of all creative stories. Would you not like to have yours counted among thousands of trending content?
Here’s how you can leverage the potential by mastering the art of storytelling.
- Add a “tap for more” prompt with an added text and an arrow graphic asking the users to see your next story segment.
- Use the Instagram question sticker to obtain feedback and be a part of interactive questions placed by your target audience.
- Give away free eBook or any other downloadable piece of content with your Instagram story.
#Tactic 2: Be experimental with your captions
How about leveraging the potential of the written text in the form of trending captions? User engagement is a big term when it comes to making the most of it with surefire prospects indicating success at the end of the day. You only have 20,000 characters, so make sure you are making the most of it.
Here are a few actionable tips to back you up.
- Use relevant hashtags wisely so that the campaign can identify your brand voice.
- Place the most impactful words at the beginning of the caption.
- Drive better Instagram engagement with a call-to-action.
#Tactic 3: Schedule Your Instagram Stories for Maximum Views
According to a survey conducted by Later, an analysis of 12 million Instagram posts revealed that the best time to share content on Instagram is between 9:00 am to 11:00 am EST. Quite naturally, there is the best time to post on Instagram for your brand as well. Every Instagram account has its unique set of audience with followers located in different time zones.
Here’s how you can schedule your stories and posts for an optimized time.
- Post your stories by planning one week of posts at once.
- Keep your story content and every other post and link in one place.
- Schedule notification alerts on your phone to remind you of posting stories on time.
#Tactic 4: Get the hang of your competitors’ strategies
You never know your competitors are constantly analysing your brand and gathering up data manually. Why would you choose to lag behind? Put your best foot forward and start monitoring the strategies embraced by other brands in your niche.
Here’s an easy solution to use your Instagram Competitors’ Report.
- The report comprises metrics for audience growth, most popular posts engagement and media sent.
- Dig into competitive data by analyzing the audience growth graph closely.
#Tactic 5: Promote your Instagram account on other social networks
Merely creating an Instagram account isn’t enough to drive maximum user engagement. You got to let the prospective fans and followers across all social networking sites know about your Instagram account. With 2.77 billion worldwide social media users, the market seems to be competitive.
Gear up for the gig with these essential points of action.
- Start sharing your Instagram posts to other social media sites like Facebook and Twitter with the help of cross-promotion buttons available in the app.
- Try and reach out to your target audience and engage them virtually on any platform via creative marketing tactics.
- You should be consistent in your approach and never miss out on posting out to the same thread of social media sites every single time.
#Tactic 6: Drop hints and teasers
Dropping hints and posting sneak peeks of new releases will definitely create a buzz among the followers, but it will also encourage them to think what’s going on.
- Take the insatiable aspect of curiosity seriously; leave questions for your audience to ponder.
(E.g., Black Widow? Captain Marvel? Scarlet Witch? Gamora? Who could it be?)
- Add a couple of supplementary elements to the introduction of your project without letting your audience know about the scenario.
- Drop a hint in a subtle way and consider inserting at least one search-friendly keyword in it.
To Sum Up...
With 65% of the top performing Instagram posts featuring products and branded hashtags powering strategic product promotion, step up your engagement and commit sharing contents that are rich in quality.
Here’s to more #Success #BusinessGrowth #UserEngagement
