6 Social Media Strategies That Will Enhance Your Google Ranking

  • By Lisa George
  • 14-10-2019
  • Social Media
social media strategies
We are now into an era that is digitally powered right from our morning news feed on Facebook to surfing videos, reading tweets or browsing through the pictures on Instagram. How many times has it occurred that you have been awed by some content posted by the world-famous brands on these social media platforms? The answer is almost always!
 
In these times, when the number of people using social media has been projected to a whopping 2.77 billion in 2019, don’t you think it’s about time to assert your brand’s presence on these platforms using apt social media marketing strategies? You have landed on the right place to know all about the influence Social Media has in ensuring that your SEO efforts for Google Ranking are justified. If you don’t want to get into the intricacies, you can always look out for best social media companies that can help you with this.
 
If you have a team that works separately on carrying out your social media presence and SEO then the best way to leverage their efforts is to have a holistic approach to the implementation of your marketing strategies. Alternately, you can leave this task to the social media marketing agencies which can bring out the best for your brand on social media and driving your SEO efforts.
 
Having a strong SEO practice alone won’t boost your rank on Google because believe it or not, the more visible your business is on the internet, the more likely it is to be noticed by Google as authentic which in turn will help you achieve your SEO goals. With the help of social media consultants, you can garner the benefits of the best SEO practices along with a solid social media presence.
 
To help you understand the relationship between social media and SEO, we have listed 6 points that will make you realize that these two when entwined can bring about desired results for your business:
 
1. More Followers, wider Brand Reach, higher the Ranking chances:
You might have observed that the social media profiles having more number of followers are usually considered more accurate and authentic when it comes to sharing or engaging with the content provided by them. Using social media, maintain your online business presence and engage more with your customers through open discussions, regular follow-ups and answering their queries effectively. This will lead to increased sharing of your content which is sure to bring your business in Google’s notice and hence increasing your chances of ranking higher in search results because people prefer your content!
 
2. The power of Backlinks:
To start with, the content on your pages should be original and using your social media channels to get discovered through the external links will prove to be beneficial. Your social media pages can serve as the perfect hook for people to share your pages resulting in increased visibility in the eyes of Google! The scenario of backlinks and Google rankings have changed over time but it is not yet obsolete. So the right usage can bear the desired end result. To get the ins and outs of using external links effectively, get in touch with social media consultants who can guide you through this.
 
3. Optimizing social media posts:
Giving your viewers what they are looking for is the right way to anchor them to your brand. Your social media content should be optimized to serve your customers concisely for answering their queries. It has been observed that Google shows social media updates if they are found to be relevant. Use appropriate hashtags in the platforms like Twitter and Instagram to gain more visibility. You can also increase your reach by tagging and mentioning other relevant accounts which will lead to more engagements on your posts.
 
Your social media post can be a video or an article or just a tweet but it should be an answer to what the users are seeking. Content optimization is crucial to getting discovered in search results, so don’t hesitate in hiring the best SEO Company for this.
 
4. Organic engagement:
Paid promotions of your content don’t guarantee that your target audience will be engaged. In fact, what will be more enticing is gaining organic reach through genuine Influencers. Endorsements by your existing users for your prospective users will create more trust around your brand name than any amount of paid promotions. The shares, likes, retweets, and comments will help you stay close to your existing customers apart from gaining new ones. You can use the organic SEO services to enhance your reach.
 
5. Increase Local participation:
The more you participate in the local community and forums and interact with the local brands and customers, the more attention you will get. Sharing the content of the community and commenting and taking part in the discussions leads to getting discovered by more people. You can also take help from social media strategists to plan your local community participation.
 
6. Creating Brand awareness:
Social media is the place where your customers gather and engage with your brand. Maintaining a consistent social media strategy for posting on your platforms helps you stay in the eyes of your customers 24*7. Social media strategist helps you in developing savvy action plans to implement your marketing tactics that in turn leads to your customers preferring your brand for what you provide above everyone else. This will help you in jumping up the Google ranking ladder!
 
Takeaways
The key point is “Trying to be the best fit for your target audience”. Maintain this strategy and develop your content in a concise way that is preferable. The right keywords and optimized content on social media can work wonders for your business. If need be, don’t hesitate to hire social media companies to get the best output for your business growth.

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Author

Lisa George

Lisa George, Manager of Global Vincitore. Global Vincitore is leading Digital Marketing Company in Charlotte with a team of experts professional SEO, SMO & PPC marketing experts. We are providing most innovative & customized solutions for your business with most flexible pricing.

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