Top 10 Techniques To Boost Engagement On Instagram Videos

  • By Athena Hailey
  • 07-02-2024
  • Social Media
boost engagement on instagram videos


Surprising people all across the world, Instagram has surpassed 1 billion active users per month. One reason Instagram has become so successful as a marketing tool for companies is because of its visual nature. The video feature, which has become more popular recently, is one of the finest aspects of the Instagram program. Marketing using Instagram videos has been a smashing success, attracting viewers and, eventually, revenues. However, mastering the art of increasing interaction on Instagram videos is crucial for thriving among intense competition. Here are ten tried-and-true methods for increasing the number of people who view your Instagram videos. How to maximize engagement and drive results on Instagram videos? We've got you covered, from knowing the Instagram algorithm to crafting eye-catching content and leveraging numerous features. Alright, then, get down to business and level up your Instagram game.

Understanding Instagram's Algorithm

Instagram uses its algorithm to determine how many people will see and interact with your videos.Adapting to the needs of its viewers for interesting and relevant material is a constant process. If you want more people to see your Instagram videos, you need to learn the algorithm and tweak your material to fit it.

Several factors are considered by the algorithm; they include the duration of viewing your video, the amount of views, likes, and comments. If you want your films to rank higher in search results, you should make sure they are visually appealing, use relevant hashtags, and interact with the community. Another way to boost your video's algorithm rating is to publish often and make use of Instagram's features like stories, IGTV, and reels.

Instagram marketing success is within your reach if you take the time to learn the ins and outs of the platform's algorithm and use it to your advantage when posting videos.

Creating Eye-Catching Video Content

Making engaging, aesthetically pleasing material is the initial step in increasing interaction on Instagram videos. In order to get people to stop scrolling and watch your video in an otherwise packed feed, you need to use eye-catching images.

You can make your films seem much better by using professional-grade cameras, lights, and editing software. Learn how to captivate an audience with eye-catching images by studying popular Instagram videos and using similar strategies into your own content.

Make the most of the visual aspect of your video because that is what will initially draw in visitors. Spend some time and energy making visually appealing material that people will want to watch, like, and share.

Crafting Captivating Captions

Adding engaging subtitles to your Instagram videos is a great way to increase engagement. You may add additional nuance, personality, and emotion to your films by using subtitles. More than that, they may encourage people to interact with your video in some way, whether that's by like, commenting, or sharing it.

Catchy captions typically employ storytelling techniques to create a personal connection with the viewer. Funny captions are more likely to get people to interact with them since they are more relevant and entertaining. Additionally, by including a distinct call-to-action, you may direct viewers to do the desired action with your video.

Personalize your captions to appeal to the folks you're targeting. Stay true to your brand's voice while using language that connects with people. Also, don't be afraid to try out other styles for captions, such emoticons or asking questions.
Improving the overall effect of your Instagram videos and increasing audience engagement may be achieved by creating intriguing captions. Keep your captions interesting, topical, and in sync with the video at all times.

Utilizing Trending Hashtags

You can get more people to see your Instagram videos by using hashtags. Attract prospective visitors and increase interaction with your content by utilizing relevant and popular hashtags. Tools such as Hashtagify and Instagram Insights may help you discover trending hashtags within your specific sector or specialty. Avoid spamming your posts with irrelevant or excessive hashtags and use them carefully. If you want more people to see your videos, you should use a combination of common and niche-specific hashtags. Keeping your material relevant and up-to-date with current trends may be achieved by continuously checking and modifying your hashtag strategy. If you want more people to watch your Instagram videos and participate with them, you should choose hashtags that are currently popular.

Collaborating With Influencers

If you want more people to see your Instagram videos, enlisting the help of influential people is a great idea. Collaborating with well-known people in your field could boost the exposure and trustworthiness of your material, especially as influencer marketing keeps growing in popularity. Before deciding to work together, you should check the influencer's engagement rate, number of followers, and how well their brand fits with yours. Collaborating with influential people allows you to access their dedicated fan base and expand your audience reach. For this strategy to work, it's important that the partnership seems genuine and fits in with your brand's principles. More people will watch your videos if you establish a real relationship with the influencer's audience. Collaborations may take many forms; for example, you and the influencer might present a joint IGTV series or the influencer could appear in your videos. Keep in mind that you should always be upfront about the collaboration and monitor the outcomes to see how they affected your involvement.

Engaging With The Community

To increase views and comments on your videos, you must actively participate in the Instagram community. You may grow your audience and establish yourself as an authority on the site by engaging with other users and your followers.

Instagram has a lot of tools that you may use to interact with your followers, such Reels, Instagram Stories, and IGTV. With these additions, you can show off your personality or brand in a more participatory way, share footage from behind the scenes, and even have question and answer sessions.

The goal of content creation should be to increase engagement (comments, likes, and shares). Some examples of this type of activity are challenges, polls, and inquiries. A great way to build community and show your followers they are appreciated is to reply to their comments and messages. VoxCorp caters to a diverse audience and businesses to strategically enhance their Instagram Reach and contribute to a more robust online presence. 

Make sure you interact with other accounts related to your field or specialty as well. You may increase your audience size and network with other businesses and entrepreneurs by doing this. Regular participation in community debates is the surest path to an increase in your Instagram following and visibility.

Hosting Contests And Giveaways

Instagram video contests with rewards are a great way to get more views and likes. There will be more likes, comments, and shares if viewers participate in these fun and interesting activities. Coming up with creative and enticing prizes that will resonate with your demographic is crucial to the success of any contest or giveaway. Posting captivating images and detailed descriptions of the event can pique more people's interest in going. By encouraging participants to share the contest or giveaway with their followers, you may boost engagement and perhaps reach a wider audience. To make sure your contest or giveaway goes off without a hitch, be sure to follow Instagram's rules and guidelines.

Incorporating Call-To-Actions

Add clear and appealing calls to action (CTAs) to your Instagram videos if you want to increase engagement. In order to get people to do things like follow your account, visit your website, or leave a remark after viewing the video, you've included these prompts. Calls to action (CTAs) encourage viewers to take quick action, which in turn increases video engagement.

You may utilize Instagram's swipe-up functionality, bio links, and direct messages to add calls to action. Use these tools wisely to increase engagement with your films and accomplish your aims. Video calls to action (CTAs) that work are brief, clear, and relevant to the film's content.

A well-crafted call to action (CTA) will include action words, create a sense of urgency, and offer a reward. You should track the performance of your calls to action and adjust them as necessary if you wish for more viewers to engage with your subsequent films. You can get more people to interact with your Instagram videos and take action by adding attractive calls to action.

Measuring And Analyzing Engagement

To make better videos in the future, it is essential to track and analyze interaction numbers on Instagram. To learn how well your videos are doing, you may use Instagram Insights and other similar programs to track important data like views, likes, comments, and shares. Finding effective strategies and fine-tuning them for improved engagement are both made easier with this data. In order to maximize engagement, it is crucial to consistently track these indicators and adjust your content appropriately.

If you want to know which hashtags and partnerships are producing the greatest interaction, you may monitor their performance. You may improve your Instagram video production skills over time by trying out new approaches and studying your outcomes. Keep in mind that interaction is the lifeblood of your Instagram videos, so keep tabs on your engagement stats and evaluate them often.

Instagram video interaction tracking and analysis is crucial for understanding your audience's habits and tastes.The data shows you which kind of content are well-liked and which ones aren't. By examining data such as reach, likes, comments, and shares, you can gauge the level of audience engagement and the performance of your videos.

You can get in-depth information, such engagement numbers, via Instagram Insights. Keep tabs on your work and evaluate how your films are doing compared to others with this handy tool. Access to more extensive data and analysis is also made possible by a plethora of third-party analytics solutions.

Stay Consistent

Be consistent if you wish to get famous on Instagram. This impacts both the regularity with which you post and the quality of your content as a whole. Providing regular high-quality films with a constant topic might help you establish your reputation and attract loyal fans. People could end up watching more of your films because of this.

Be consistent by planning and preparing your content in advance. Get your thoughts organized with a program like Later or Planoly for a consistent flow of posts. Be careful to pay attention to your audience's feedback and adjust your content accordingly. Posting consistently relevant content that appeals to your target audience is the surest approach to build an engaged following and draw in new Instagram followers. The results are definitely worth the effort put into being consistent.

Utilize Instagram Features

There are a number of tools available on Instagram that can help you increase views and comments on your videos. Stories, IGTV, and Reels are all part of Instagram's feature set. Posting interactive polls, behind-the-scenes footage, or sneak peeks on Instagram Stories is a great way to communicate with your audience. With IGTV, you may upload movies that are longer and more detailed. In conclusion, the new Reels feature lets you make unique, short movies that you can post in your feed or on the Explore page.

For these skills to be effective, you must consider your audience and their preferences. You may use location tags, mentions, and hashtags to increase your discoverability and reach even further. You can enhance interaction and grow your Instagram following by adding these elements to your videos.


Brands and enterprises may now captivate audiences with Instagram videos, even if attention spans are growing shorter daily. But, it might be difficult to distinguish your movies from the sea of material and increase interaction on the site. For that reason, we have compiled a list of the ten most effective strategies for boosting engagement with Instagram videos.

Higher levels of engagement on Instagram may be achieved by optimizing your video duration, leveraging hashtags, including user-generated material, and generating eye-catching thumbnails. However, there is no universal method that works. You must always try new things until you discover what your target audience responds to best.

Instagram video engagement will skyrocket if you apply these strategies, allowing you to forge deeper connections with your viewers and establish yourself as an industry leader. Your engagement will skyrocket if you begin using these tactics immediately!

Last Updated in February 2024

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Athena Hailey

Athena Hailey  is a passionate social media writer and working at Voxcorp. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers.

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