The year is 2023, and TikTok and Instagram Reels are no longer just entertainment platforms but massive global platforms that help creators, influencers, and brands build visibility and bond with millions. With millions of videos being uploaded every day, how does one create content that stands apart and goes viral?
A full, detailed guide on Stupidblogger explains the strategies and processes for making viral content consistently: a mixture of knowledge about the platform, audience psychology, and creative storytelling.
The viral phenomenon must have roots in human psychology: designing shareable content requires knowledge of what attracts attention, compels viewers to watch, urges them to engage, and finally to share the same.
People are more likely to share content that:
- Stimulates and establishes drama: evokes emotion present in humor, inspiration, awe, or even shock.
- Represents Their Identity: that content that one actually can relate to.
- Adds the value: educational hacks, insights, or tips.
- Lends an inclusion: memes, inside jokes, or some kind of hardship shared.
To go viral, your content must tap into at least one of these psychological triggers.
Instead of creating general content, focus on a specific audience segment (e.g., skincare tips for teenagers, budget travel hacks for Gen Z, or motivational quotes for single moms). Micro-niching helps:
- Increase relevance
- Increase viewer retention
- Boost shares to target audience
The more specific you are, the more likely people in that niche will connect—and share.
TikTok and Instagram’s algorithms are interest-based, meaning your follower count isn’t the biggest factor—your content’s performance is.
Key Factors That Influence Virality:
- Such key indicators show in a very real sense how good a video is and how much it could generate interest among viewers.
- High retention: Are people watching your video to the bitter end?
- Replays: Loopable content encourages multiple views
- Agreed engagement: Comments, likes, shares, and saves
- Captions + Hashtags: Assisting the algorithm to understand what your content is about.
Leverage built-in tools like TikTok’s Creative Center or Instagram’s Professional Dashboard to optimize your posts with current data.
Your video's success depends on the first 3 seconds. Most users scroll away if they aren’t immediately hooked.
Effective hook techniques include
- Starting with a question or bold statement
- Showing the end result before explaining how you got there
- Using fast motion or zooms to create a “pattern interrupt”
Think of your hook like a movie trailer—create curiosity instantly.
Trends offer built-in momentum, but copying without a twist doesn’t guarantee engagement. The secret is personalization.
Try this:
- Match a trending sound with your niche (e.g., use a popular dance to explain marketing tips)
- Localize a trend with culture-specific humor or language
- Add storytelling to a trend to increase emotional appeal
Use apps like TrendTok Analytics or Tokboard to stay ahead of emerging trends.
TikTok and Reels are watched vertically, often without sound. If your content isn’t optimized, you’ll lose engagement.
Mobile-friendly video checklist:
- Always use captions or on-screen text
- Avoid placing important visuals near screen edges
- Use bold text for titles and steps
- Shoot in well-lit environments or use ring lights
Editing apps like CapCut, InShot, and VN Video Editor can enhance your visual presentation.
To maintain a loyal following and increase the odds of virality, use the 4 E’s content formula:
Share helpful tips, tutorials, or how-tos in under 30 seconds. Example: “3 Apps to Boost Productivity”
Use humor, trends, or storytelling to entertain. Example: “Types of coworkers we all know”
Inspire your viewers with motivational quotes, personal wins, or growth stories.
Ask questions, run challenges, or invite user interaction. Example: “What’s one thing you wish you learned sooner?”
Balancing these four formats keeps your audience interested and boosts algorithm favorability.
Don’t overload your post with irrelevant hashtags. Instead, mix
- 1–2 trending hashtags
- 2–3 niche-specific hashtags
- 1 branded hashtag (for personal branding)
This makes your content discoverable by both trending feeds and your target audience.
Trending audio gives your video a visibility boost. You can find hot audio tracks:
- On TikTok’s Discover page
- From Reels with the “trending arrow” icon
- In creator communities or tools like Shuffll, ReelTrends
Tip: Combine trending sound with your voiceover or subtitles for accessibility.
TikTok: 7 to 15 seconds for humor or trends; up to 60 seconds for tutorials
Reels: 10 to 30 seconds works best
Loop-friendly tip: End the video with a scene or motion that matches the beginning—this encourages seamless replays.
Engagement signals tell the algorithm your content is valuable. Boost interaction by including:
- “Tag a friend who needs this.”
- “Comment ‘YES’ if this resonates.”
- “Follow for Part 2.”
- “Save this for later.”
Use overlays, voiceovers, or visual pop-ups to make the CTA feel natural.
To increase your chances of going viral:
- Post 3–7 videos per week
- Use batching to film content in advance
- Stick to consistent formats (hooks, tone, editing style)
Track your top-performing videos and look for patterns:
- What was the video length?
- What kind of hook did it use?
- How were the visuals styled?
Recreate the structure, not just the topic. Success leaves clues.
Audiences are tired of polished perfection—they want real, relatable, human content.
- Use storytelling (e.g., “This one time I failed at…”)
- Share behind-the-scenes moments
- Show your face and speak naturally
Remember: People connect with personalities, not just posts.
Viral content creation on TikTok and Instagram Reels is part art, part strategy, and all about consistency. Knowing your audience, tapping into trends, algorithm optimization, and realness will not only allow you to go viral but also build a loyal community of engaged followers.
Whether you are a personal brand, a creator, or a business, the opportunity is huge. Try new formats and know what works, but most importantly, be you.
This blog is published by Preeti Verma.
