How to Leverage MVP to skyrocket Software Development Startup?

  • By Jemin Desai
  • 09-05-2022
  • Software
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In the startup environment, the company has to face many modifications in its software in its initial phase. They have to consistently work on analyzing customer feedback and execute further software development procedures accordingly.

That's why startup software development companies prefer to opt for Minimum Viable Product or MVP. Now, you must be thinking about what it is and how it can help a startup in its journey to becoming a giant shark.

So, let’s roll to know about it.

Minimum Viable Product: A Brief Overview
You may have heard about MVP as a development strategy or a simple software, providing only basic and essential functionalities to the end-users. And, after reading this, you must be questioning which one is correct.  Let’s clear it out.

Minimal Viable Product is a software offering only the necessary functionalities to stakeholders, enabling them to complete the core operations. It can be a desktop app, a mobile app, or a web-based solution.

In addition, you can classify creating, managing, and updating the Minimum Viable Product under a business and development strategy. In simple terms, MVP is an application, and the processes followed in furnishing come under a software development strategy.

Not only startups but many large-scale organizations consider creating MVP products, as it helps them know their audience, collect relevant feedback, and execute essential upgrades. Companies such as Dropbox, Amazon, AdWords Express, Facebook, Airbnb, and many more were using Minimum Viable Products to enhance productivity, user conversion, and revenue.

Once you get to know the primary advantages of MVPs, then you can’t resist adapting them for your following significant change in the company or your startup.

How does MVP advantages Software Development Company?
Let's discover the pros of MVPs and understand how they will help you to boost your business.

Helps to understand the audience
Your target audience is the prime factor that decides whether your MVP product is up to the mark. If your end-users provide a positive response, you can escalate the development and improve it for the future. Otherwise, you have to work again on it from scratch.

Through all these procedures, you will get to know the preferences of your audience and what type to content they want. It will help you to improve your content and business strategies.

Leads to adding essential functionality
When you develop an MVP application and release it to your end-users, you can collect vital feedback about its performance and whether it's fulfilling customer requirements or not.

And according to the feedback, you can effortlessly add or remove the software's features, components, and modules.

As a result, there will be only crucial and easily accessible features to complete the tasks quickly.

Reduces Development and Maintenance Cost
For crafting a Minimal Viable Product, you don’t have to design highly-responsive interfaces with high-end graphics, videos, and gradient effects.
MVPs have sleek, simple, and conversational designs, through which a user can easily understand the software functionality and navigate between its pages.
Due to this, its maintenance cost is also less, aiding the software development company in saving overall project costs.

Optimizes Performance
How fast your application is working is critical for building a solid relationship with your customers.
MVP business solutions are lightweight, leveraging stakeholders to install it impeccably and access it utilizing minimal computational resources. If your app lags at some point, you can enhance its performance within a short period by updating its concise codebase and upgrading its technology to the latest version. 

That’s how simple it is.

Enhances User-Satisfaction and Retention
When your users find all the relevant features in front of them, it will automatically increase the probability of retaining them.
Because of the featherlight architecture, fast request execution, and custom app, fulfilling all their needs will surely enhance the engagement ratio.
Moreover, you can provide your users with a beta version to collect their feedback. It will help you build a reliable relationship, as they will feel superior and worthy of being your customer.

Maintains Data Integrity and Confidentiality
Handling MVP application security is convenient and affordable, as you don't have to implement advanced systems.
You can protect customer privacy by configuring only fundamental security systems, such as HTTPS, database encryption, authentication, authorization, etc.
Furthermore, you can effortlessly align your MVP product with NIST, ISO, and organizational and government policies.

How should Startups leverage MVP Software Development?
To leverage all the benefits of MVP products, startups should follow the below-listed procedures.

Research through Online and Offline Sources
Before building your brand, especially your MVP software, you must go through all the market trends. It will lead you to understand the in-depth working of your industry and stakeholder needs.

Once you have all the relevant information, it will be easy to move further in the long run.

Get to know the competitors
While collecting information from various sources, you must utilize the applications of your competitors, as it will help you to get one step ahead of them.
If you find drawbacks in their software, you can improve it in your MVP solution to engage, convert, and retain more users.

Create User-Personas and Plan Accordingly
Once you have a clear insight into your target audience, you must craft multiple user personas.
It will lead you to add only essential functionalities, which will assuredly increase the company's productivity, revenue, and reputation.
In addition, it will enable you to fabricate authentic marketing strategies for improving brand awareness.

Design, Develop and Test
After having all the essential details about your competitors, your target audience, user demands, and current trends, you can quickly design a charismatic and robust MVP application. You have to align your project with Agile Software Development Methodology, as there will be dynamic modifications.

Further, before launching the app, you must test it in a different environment and patch all the loopholes.

Update as per Feedback
When your end-users utilize the app, you will get positive and negative responses. Feedback is vital for MVP apps, as it aids the organization in improving their services accordingly. Moreover, it works as the primary pillar for building the final business solution.

Wrapping Up
Nowadays, MVPs are becoming an essential part of every startup, as it helps them build a strong foundation for achieving long-term goals. It offers various advantages, which can help companies know their audience better and improve their services to gain more users and revenue and magnify productivity metrics.

If you are a startup or going to build one, then MVPs are a must for you.

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Jemin Desai

Jemin Desai is a Technical Product Manager and tech-savvy at Positiwise Software Pvt Ltd, Custom Software Development Company. He has more than 20 years of experience for implementing the latest technologies in designing top-notch products for multiple clients. He can do all with perfection, from market research to feasibility analysis and aligning the project with accurate methodology. By turning his writing hobby into a passion, he’s been providing scholarly articles to various audiences.