Top 5 Headless CMS Platforms Compared – Which One Should You Choose?

  • By Dharmesh Dobariya
  • 13-02-2025
  • Software
headless cms platforms compared

Here we are in 2025, where creating & managing content is crucial for organizations. To stay ahead & boost profits, headless CMS is the best solution. The platform delivers full control over the content, assisting you to match the business goals. Now, brands are more focused on immersive, proactive & personalized & engaging content rather than any other component. To meet all the organizational needs, a new CMS was created- The headless CMS development services.

The market for headless CMS has increased by 22.1% as businesses move away from more conventional CMS and increase their digital capabilities. 36% of organizations reported using a headless CMS in 2023, compared to 58% who reported using a CMS.

A content management system called headless CMS development services keeps the process of creating material apart from the online platforms where it will be published. Although it could seem more intricate than a conventional CMS, if you look at the idea, you'll see that it's a versatile method of delivering digital assets and materials to build up your company for future success!

Read the following post to know more about headless WordPress CMS development companies and their favorite top 5 CMS options.

What is a Headless CMS?

Unlike typical CMSs, which link content to specific outputs, headless CMSs are backend-only content management systems that deliver content as data via an application programming interface. No matter where and how the material is shown, the primary goal of headless CMS is to store and distribute structured content.

The concept of headless CMS development was created out of business demands to engage consumers with tailored content over different channels at all phases of the user experience. Numerous platforms and channels, including websites, the IoT, wearables, smartphones, and tablets, show content from headless CMS.

Project management for websites has always depended on a central CMS, which the programmer uses to create the website. However, that strategy reduces flexibility, which is precisely where a headless CMS excels. With a typical content management system, you produce digital material using a WYSIWYG editor that publishes straight to your website.

How to Choose the Right Headless CMS?

API flexibility and developer experience

The front & back end of an application are separated when using a headless product. They can operate with less limitation from the CMS thanks to this freedom; with headless, they can utilise whichever technology they believe is best for the frontend. Additionally, they may create a frontend that is entirely unique to your application or website.

Ease of use for non-technical users

Keep in mind that your team will be able to get started more quickly if the system is easier. A straightforward and easy-to-use interface makes it possible to manage information even without technical expertise.

Pricing and scalability

Establish your spending limit for the CMS and associated services. Examine the features, price structures, and scalability choices provided by various headless WordPress CMS development solutions providers. API calls, user numbers, storage demands, and functionality required all affect the entire cost. Select a CMS that can manage your content requirements seamlessly.

Built-in features vs. third-party integrations

Consider both third-party integrations and built-in capabilities when selecting a headless CMS. Give top priority to connectors that provide flexibility and accelerate processes, while making sure the CMS's main features satisfy your needs.

Community support and documentation

If the system has documentation available to make the setup process easier, that's a huge advantage. Having the ability to manage updates and promptly resolve any problems that may arise while the system is operating is also crucial for development teams.

Top 5 Headless CMS Platforms Compared

Strapi

Strapi has become the top headless CMS for eCommerce because it provides a remarkable blend of developer-friendly tools, enterprise-grade functionality, and flexibility. material-rich experiences that effortlessly go from the presentation layer to the final channels where the material will be shown are made possible by this platform, which is entirely based on JavaScript. Being an open-source platform, it offers unmatched customization potential while preserving performance and security at the corporate level.

With a number of improvements, Strapi 5 solidifies its position as a pioneer in headless CMS systems. The switch to a 100% TypeScript codebase, better draft and content history management, integrated internationalisation features, increased security, and a wider plugin ecosystem are some of the major upgrades. Comprehensive information about these enhancements and new features may be found in the Strapi v5 documentation.

Pros:

- A free & open-source CMS platform that is highly customizable.

- Regular upgrades that enhance and optimize the capacity to continuously create headless content

- All interfaces are intuitive, from the display layer to the content editors.

Cons:

- Complex, organized information is challenging to handle due to the free plan's numerous feature limits.

- A WYSIWYG editor with limited functionality that makes it challenging to convert simple information into more engaging digital experiences.

Contentful

With its ideal headless CMS model, Contentful is a content-as-a-service solution. This is a good platform for enterprises and businesses needing a scalable SaaS CMS. The presentation layer and content editing tool, which enable you to deliver your structured material to any digital frontend, are the only essential components of the Germany-based program, which is a headless platform.

With its strong business capabilities and advanced content modeling tools, Contentful headless CMS development stands out. The lowest tier, which starts at $489 per month, provides sophisticated workflow management and content versioning. Along with dependable scalability guaranteed by its cloud-native infrastructure, the platform's API-first architecture facilitates simple integration with a range of eCommerce solutions.

Pros:

- Strong integrations that never cease because of the API-based architecture

- Comprehensive data security measures to protect your code and content

- Starter templates that enable content creation and management for even tiny businesses

- Adaptable search that controls vast content ecosystems using a filter function

Cons:

- In contrast to the other open-source headless CMS systems on our list, there aren't as many content previews available.

- In big teams, a limited log function makes it more difficult to reconcile changes.

- It is expensive for growing businesses & tough to access for non-technical users.

Sanity

Developers of headless CMS development companies may customize Sanity, an open-source headless CMS, in ways that are difficult to find elsewhere. Your team can collaborate in real-time thanks to Sanity's user-friendly software, including engineers who want to modify and publish material in the appropriate places and marketers who are in charge of content management. Transferring into any desired application is made simple by extensive integrations. This is best for teams that need real-time collaboration and structured content.

Pros:

- Simpler content module administration, direct connections to frontends like Jamstack sites, and direct interfaces with static site generators

- Previewing any material stored in the app's dynamic environment for smooth frontend delivery

- Cloud-native design that makes it easier to manage and modify information from anywhere

- Using sophisticated data analytics to improve your content creation over time

Cons:

- Pricing can be complex for larger teams, and it requires initial setup for optimal use.

- Delivering the same material across different channels is made more difficult by certain modules' limited flexibility.

- A challenging learning curve, particularly for companies with a lack of in-house developers

ButterCMS

Butter CMS wants to be the sole platform for content that marketers require. This is evident in every aspect, including marketing dashboards, personalization options, a quick content launch mechanism, and more. In only a few minutes, ButterCMS, a headless CMS and blog engine, can be seamlessly integrated into any new or existing online project. You don't need to install any patches or upgrades because there is nothing to host, which enhances security. Butter has built-in SEO capabilities and uses Amazon CDN to serve your content quickly and Fastly for sophisticated caching.

Pros:

- Options for content scheduling that make it easier for businesses to carry out their content calendar

- Managing digital assets using a single media library to maintain brand control

- A vast marketplace with starter sets, templates, app integrations, and more

- Building content with components to produce dynamic and captivating landing pages

Cons:

It has certain limitations, such as the inability to generate interactive content or content analytics.
Sometimes, an API will provide error messages that need to be fixed by a member of the support staff.

Ghost

It is a blog creation platform in addition to a headless content management system. To put it another way, you have a platform that allows you to develop material for both your company website and your blog, which you can use as an additional means of attracting consumers. For whom is it ideal? Media platforms, content marketers, and bloggers. The platform's straightforward and user-friendly design, which makes content creation, editing, and management simple, is one of its best qualities. The Daily Telegraph, Sky News Arabia, and The Intercept are well-known news outlets that utilize Ghost CMS.

Pros:

- Additionally, the platform has sophisticated content modeling features that let publishers design intricate linkages and frameworks for their material.

- Ghost CMS's adaptable publishing processes are another important feature that makes it simple for publishers to organize and distribute content across a variety of platforms and channels.

- Additionally, the platform provides sophisticated analytics and SEO capabilities that make it simple to monitor the effectiveness of your content and search engines optimize it.

Cons:

- This platform is less flexible for complex content models.

- It is not ideal for large-scale applications.

Which Headless CMS Should You Choose?

For Developers Who Prefer Open-Source & Self-Hosting: Strapi

Strapi is a prominent headless CMS used by headless CMS development companies that provides freedom and control over content models, APIs, and project architecture for developers who prioritize open-source and self-hosting. The most popular headless CMS globally, Strapi, is a premium headless CMS platform with an easy-to-use UI and extensive customization options. Strapi is also helpful for people who wish to utilize their CMS to self-host their own backend.

Self-hostable and open-source: Strapi may be installed on your own servers and is accessible on GitHub.

JavaScript-based: It is versatile and developer-friendly because it is based on Node.js.

API-first: Puts an emphasis on developing content delivery APIs that enable adaptable front-end solutions.

Customisable: Provides a powerful content types builder that lets you design unique content structures.

Plugin-driven: Expandable through an ecosystem of plugins, allowing integration of new features.

Admin Panel: It offers an easy-to-use admin panel for managing content. It is made to be compatible with JAMstack architectures.

For Enterprises & Large Teams: Contentful

With its flexible content management, multi-channel distribution, and smooth connection with a range of front-end technologies, Contentful is a well-liked headless CMS that is API-first and ideal for large teams and organizations.

Headless CMS: Contentful is a headless CMS, which means that it separates the front end from the CMS. It offers better control regarding how the content is classified across multiple platforms.

API-First: Building unique, high-performing websites and applications is made simpler by Contentful's API-first methodology, which enables smooth interaction with a variety of front-end platforms and technologies.

Scalability: Because Contentful is built to manage high traffic and content volumes, it can be used by both small and big organizations with complex digital content requirements.

Content Modelling: Thanks to Contentful's strong content modeling features, companies can design and oversee intricate content architectures that guarantee uniformity and structure across all digital platforms.

Workflow Automation: To ensure smooth collaboration, editing, reviews, and approvals, Contentful's workflow capabilities automate formerly manual and error-prone operations.

For Real-Time Collaboration & Customization: Sanity

Sanity is flexible for real-time collaboration & customization. Sanity is a cutting-edge headless CMS that allows for infinite content reuse across all channels and a modular design that enables companies to integrate with any third-party front-end framework, data source, or technology.

Developer's best choice: Sanity integrates seamlessly with many other products and platforms and is very simple to configure. In terms of the tech stack, it provides a great deal of freedom from an engineering standpoint, allowing our team to precisely design your environment to meet your demands.

Headless CMS: Although WordPress and other CMS systems may be used in a headless environment, Sanity is a headless CMS by default, providing enhanced security and scalability right away in addition to an additional degree of freedom.

Performance-scalable: Sanity CMS's headless design can manage massive volumes of data, content, and traffic without sacrificing backend editing or frontend speed.

Flexible content: As we've already discussed, Sanity breaks down information into its most manageable chunks to increase its flexibility and reusability. Additionally, this makes it possible for the platform to perform a function known as flexible content modeling.

For Startups & Marketing Teams: ButterCMS

Butter CMS is a cutting-edge headless CMS made for developers that wish to include unique content into their apps without having to worry about backend setup or infrastructure administration. Butter CMS is a headless CMS that can feed data to any front-end system since it uses an API to send content.

Adaptability: Any tech stack may be easily linked with Butter CMS, enabling developers to utilise the frameworks & programming languages of their choice.

Developer-Friendly: It minimizes development time and effort by offering thorough documentation, SDKs for widely used languages, and an easy-to-use API.

Scalability: It has the ability to manage a wide range of tasks without experiencing performance reduction, from small initiatives to huge business demands.

SEO optimization: It increases the visibility of online content by supporting SEO-recommended practices that the marketing team can readily manage.

For Bloggers & Content Creators: Ghost

For professional publishers and content producers, Ghost is a blogging platform and CMS with a simple layout and tools for publishing, creating memberships, and making money off of content.

Simplicity: Ghost has a very user-friendly interface that enables bloggers to concentrate entirely on creating content. With its markdown support and ease of use, this platform makes it simple to compose and format content without becoming bogged down in the details.

Performance and Speed: Ghost is based on a cutting-edge, speed-optimized tech stack called Node.js. Fast loading times are guaranteed by the platform's lightweight architecture, which enhances both search engine rankings and user experience.

Personalisation and Adaptability: Because of Ghost's high degree of customisation, bloggers may make distinctive and customised blogs. Without requiring any technical skills, the blogger may easily adapt the professionally created themes offered by this platform to suit their needs.

Your Next Steps in Selecting a Headless CMS

Developers create apps, and marketers handle content; headless CMS development services let them concentrate on their primary responsibilities. This division facilitates rapid business adaptation and speeds up the distribution of content. Adopting a headless CMS is, in many respects, the way forward. However, in order to help you succeed with content marketing, even the greatest headless CMS alternatives require a few additional features. If you want to choose any of the headless CMS, ask for free trials & consult with the development team Encircle.

Last Updated in March 2025

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Author

Dharmesh Dobariya

Dharmesh Dobariya is a technology enthusiast and a key contributor at Encircle Technologies, specializing in software solutions, web development, and digital transformation. With a passion for innovation, Dharmesh shares valuable insights on the latest trends in technology, helping businesses stay ahead in the digital landscape. Stay tuned for expert tips and industry updates.