The online universe is a vast one so much so that the echo of one sound at the northern corner won’t be audible to you in the southern corner. But that’s not how businesses are run because you need to know what folks are saying about your brand in every nook and cranny.
Fortunately, you’ve reputation monitoring tools to track your online reputation. This is crucial for maintaining a polished name for your business as well as customer acquisition and retention. To understand the significance of the manner, simply picture an interested buyer coming across a negative review on your product or service.
There is only a bit of a chance that the prospect will buy from you. In
60% of cases though, a negative review discourages folks from purchasing from a local business. That’s a serious loss for you. Now, think of an interested customer crossing paths with a negative review that you handled well and turned the situation around.
In such an instance, the odds of the prospect doing business with you are higher because he gets the idea that your brand prioritizes customer experience. There’s one chief difference in these cases, and that is of the awareness of what people are saying about your brand via a tool dedicated to
Reputation Monitoring.
So, without further ado, let’s dig into the top tools for monitoring online reputation for your small business:
1. Google Alerts:
Google offers a bag full of
goodies for SEO pros and marketers. There’s an online reputation monitoring tool among these as well, and it goes by the name of Google Alerts. All you need to do is enter your small business’s name and get alerts of mentions of the chosen name. You can use this tool for tracking any other terms that are relevant to your business. Any brand mentions will prompt Google to send you email notifications at least once in a day or weekly.
2. Rize Reviews:
Rize Reviews is another notable online reputation management tool that you can rely on. It takes over the reputation work so that your workload reduces significantly. The price-friendly tool keeps an eagle eye on reviews that your customers write for you. As soon as a review comes up, you will be instantly notified.
You can easily connect your Rize Review reputation monitoring tool to multiple review sites such as HomeAdvisor, Yelp, Google, Amazon, ZocDoc, Facebook, and more. On top of that, this tool integrates over 150 major review sites to bring all your positive reviews under one roof so that your customers can review you whenever they like.
3. SimilarWeb:
SimilarWeb holds positive reputation as a website ranking site. It helps you note the traffic flow to a particular blog or site. Besides giving an idea of how a website is performing online, it is a great monitoring tool as well.
The free tool assists in benchmarking your business website against competitors’ site for learning factors such as bounce rate, visitor site on time, and page views per visit. This allows you to comprehend your performance against industry players.
With these markers, you can also improve your site. Additionally, SimilarWeb gives you digital insights that include visibility reports to tell you how well-known your business is in its field.
4. Social Mention:
Social Mention is a free tool for monitoring what people have to say about you on social media.
Statista estimates that there are approximately 2.77 billion users of social media. Considering the sheer number of people using social media, there’s no way that you should miss monitoring social media round the clock.
This tool curates mentions from over 80 social media sites including YouTube, Facebook, and Twitter. The results put together important pointers that can help you measure, track, and subsequently improve your brand’s repo.
These pointers cover:
- Sentiments that provide a ratio of positive mention with negative mentions of your business
- Strength that sheds light on the likelihood of your brand on social media
- Passion that unveils how repeatedly people are talking about your brand
- Reach that highlights the number of unique authors who mention or write about your brand
5. Reputology:
This is another reputation management tool specializing in review tracking so that you can keep tabs on all your brand reviews over the web. If TripAdvisor, Yelp, and Facebook are the chief review sources for your brand, then
Reputology is the go-to review monitoring tool for you.
Moreover,
97% of consumers go through product reviews before they make a purchase decision. This is where such a tool helps. A key benefit of this reputation management tool is that it is location-specific, which is great news for physical stores.
6. GatherUp:
Research reveals that 88% of the consumers read and trust reviews like they trust personal recommendations coming from people they know. However, to use this study to your benefit, it is crucial that you get reviews in the first place. This is where
GatherUp, previously named Get Five Stars, comes into the picture.
This tool encourages customers to engage with your business via email and SMS so that your small business gets a continuous round of customer feedback and review. With the tool, you can automatically prompt customer engagement. On top of that, you also have the option of sending personalized requests and reminders for reviews.
7. SentiOne:
SentiOne is another noteworthy reputation management and a social listening tool to add to your arsenal. It helps you pay attention to what consumers are saying about your business online. A cherry on top of this is that you not only get real-time data but historical data as well. So, you can also learn what people were saying about you in the past as well.
Furthermore, you can track brand mentions, social profiles as well as other keywords. If you feel that all this information is an overload for you, then you simply filter the keywords that you are keeping under observation. That said, you can also filter results in negative and positive mentions.
Concluding thoughts
To wrap it up, your business’s online reputation isn’t something to play with. Pay close attention to it so that you can improve your business and customer experience. The tools discussed will help monitor your brand mentions, prompt and gather reviews, sift negative reviews from positive results, and so on.
