In this restaurant industry, ensuring that customers have the best dining experience is the foremost objective. To ascertain a fulfilling experience, you effort as a restaurant owner should not just be limited to offering varieties of mouth-watering cuisines but also focus on factors pertaining to customer satisfaction.
As a restaurateur, ensure that every process, right from the ordering phase to the delivery phase is quick as well as hassle free making the customer happy. For this it is imperative to integrate a restaurant ordering system into the already existing infrastructure of the restaurant.
Fast forward to 2019, there are
new food technologies and trends that have emerged. One of the most promising is self-service kiosks. From a typical fast food restaurant to the popular enterprise chain, restaurant owners are striving to transform their ordering models to incorporate self-service kiosks and table ordering. Convenience is guest’s first priority and they would prefer a system that is easy and simple to use.
The restaurant ordering experience should go beyond a single point of sale terminal. The food ordering system should follow an omnipresent channel approach to have self-service kiosks.
Here are the benefits to consider:
Order time decreases: With larger menu, the traditional ordering process sometimes lead to delays in the total service time. Self-serve kiosks or restaurant online delivery solutions is a blessing to the food industry as they help customers navigate menu with manageable menu that can be easily accessed.
Increases order accuracy: While staff has the habit of repeating orders to the customers to verify prior to processing, order errors still crawl in. This happens when more customization options are available. The online ordering app puts the responsibility on the customer to increase accuracy.
Labor cost reduces: In some cases, kiosks provides labor savings is the concept that allows the change to the front-house structure. No need for extra manpower that earlier took phone orders as everything is done online now.
Change menu-prices in real time: Giving discount on items to change inventory or change favourable food cost is a significant restaurant advantage. Printed menus are static so don’t offer less flexibility and on the other hand kiosk system offers real-time adjustments in the content.
Tracking growth via effective upselling: Training restaurant staff to efficiently upsell multiple messages is quite challenging. But online food ordering system enables the restaurateur to program various messages according to customer’s food ordering behaviour. For example, upsell extra fries with a burger or ice-cream with brownie.
Increases customer insights: Self-service kiosks offers advanced customer insights for restaurants to know what are the most popular items, like add-on times and which is the busiest time of the day.
Trade customer to profitable food items: To ability to market high-priced food items is limited on a printed menu. Online food ordering platform has no space limitations. It has more room to entice customers into profitable cuisines with executive pictures and descriptions.
Improves order size & sale: It improves the order sizes resulting in increased in sales. The traditional dining experience has become obsolete with the introduction with food ordering mobile applications. When customers don’t have to interact one-on-one, they simply feel more comfortable ordering online.
Wrapping Up
Implementing the new-age
restaurant management and food ordering system is an honest step towards simplifying the whole process that is between the customer, staff and delivery boy. A good restaurant ordering system streamlines the chain on restaurant thereby quickening the food ordering process.
In a time of fierce competition, any effort to boost customer experience to increase market share is worth considering. The restaurant industry demands for swift service and this has given birth to the rise of the self-service food ordering system. Therefore, the implementation of self-service kiosks in restaurant brings exponential value to any restaurant. Whether it is about gaining valuable insights or reducing the complete order-delivery process, kiosks incorporated with food ordering system has the power to give restaurant the cutting-edge factor to make them competitive in the ever evolving food marketplace.
