In the world of doing business online, mobile devices have seriously shifted the balance. Everything is faster and you have to make everything work quickly and seamlessly in order not to lose conversion and money as a result.
Even Google prefers sites which put an emphasis on mobile loading speed. The patience of the users has shrunk - they want everything and they want it now.
If they have to wait longer than a couple of seconds for your site to load on mobile, your bounce rates will skyrocket. If your site is still in the pinch-and-zoom phase of the mobile responsiveness, they will leave.
This is why some businesses are opting for progressive Web apps. You have probably seen them before. They are basically a website with everything you would associate with an app but running from your browser.
There are plenty of advantages that come with Web apps.
Web apps are extremely useful in notifying your customers of any updates, sales, discounts, new products and so on. The value of having your messages delivered in an instant and personal way such as this one can’t be overstated. You could save a lot on marketing and increase your conversions.
“But this also has a branding role. You are presenting your company as helpful and engaged with the customers. One thing you should consider, though, is not overdoing it with the notifications as these often lead to frustration and imminent shut down of the notification setting,” says Jodie Brooks, a UX designer from Write My X
Stay at forefront of your customer’s minds without being overly intrusive.
Web apps can function offline through the use of caching. It stores all of your layout elements and icons and loads them onto your browser thus significantly speeding the Web app up. Speed is one of the most important factors when it comes to driving conversions. If you are slow, you’ll experience high bounce rates and low conversion. This is why cashing can be extremely useful in preventing customers from bouncing.
Making your customers purchasing journey as easy and seamless as possible should be one of your main focus points. If you have an overly complicated checkout or logo process, a certain number of customers will give up and all of them are bound to get frustrated. This is why your best bet would be to have a Web app with an easy flow that doesn’t overwhelm the users.
“Web apps are easier and cheaper to build than traditional apps and they are generally used more. You will hardly have a large number of customers who will download your app - and it will probably be the first one to go if they run out of space,” says Mark Peters, a Web developer at Origin Writings
Site loading speed
As previously mentioned, the site loading speed is of highest importance when going mobile friendly. It’s best to focus on relieving your app of anything unnecessary and overwhelming. Use caching as well as other techniques to speed your Web app up.
Web apps are the present and the future of how websites are consumed. It provides for optimum experience across devices and it enables customers and businesses to have a better relationship. Web apps differ from regular apps but they are better and more valuable for both the customers and the business owners. They don’t take up space on their devices and they load fast while enabling the marketers to access users easily.