Whether you’re a neophyte in website design or a small business entrepreneur, a business website is a foolproof way for higher conversions. Websites guide the leads from the top to the bottom of the sales funnel.
Sure enough, most big businesses can extravagantly spend money on professional web developers. On the contrary, businesses that are in the seed stage can’t. Some might have to make do with mediocre services to create their business website.
And once your business grows and your web design needs transform as well, investing in expensive services will benefit your company in the long run. In addition, if you’ll need more cloud-based WAN services, consulting SD WAN providers is your best bet.
But for now, as long as these five website design tips are met, you’ll be in the same level playing field as the industry tycoons.
1. Make the design efficient and professional-looking
The entire credibility of a company will depend on the overall website design. User experience (UX) and user interface (UI) are the two most crucial technical web design elements. A website should offer convenience to users; hence, keeping it simple is preferable.
The last thing you want is to give your customers a hard time navigating through your site. This is not advisable, especially if you have several category pages. Apply the “three-click
” rule. That means users should be able to find what they are looking for in three clicks.
2. Display clutter-free relevant content
As small business owners, the main goal is to gain affinity from your target audience. And the first marketing effort you can do is when you give them a positive browsing experience. If they land on your website, that means they resonate with your branding.
The least you can do is to give them what they’re looking for. Keep all content relevant to everything you advertise. While you’re at it, keep the layout crisp and clean by not chunking information together. A clutter-free website will cater to consumers’ short attention span
3. Ensure the website is mobile-friendly
More than 50 percent of searches come from mobile phones and portable gadgets. Ensure that your website’s load time is quick enough to make the users’ browsing pleasurable. Use these tools to test your site’s mobile compatibility:
* Google Mobile-Friendly Test
* PageSpeed Insights
* Mobile Checker by W3
4. Make it SEO-friendly
SEO is one of the leading digital marketing methods that’s gaining traction these days. Unless you’re investing in PPC (Pay-Per-Click) marketing, you’ll want to rank your website organically; hence, SEO.
From the URL, homepage, category pages, to the content, images, and product descriptions, make your website favorable for Google’s algorithms. Keywords are one of the factors of successful SEO marketing. That said, make the site keyword-rich while adhering to white hat SEO.
5. Implement branding consistency
The type of branding you exude to your target market is essential. The website should have consistent branding by keeping several elements analogous. The logo, typography, color palettes, layout, and graphics should be consistent across all channels.
Don’t deviate from the unconventional website layout. Keep the navigation menu on the header and the scroll bar on the right. Likewise, make call-to-action buttons visible. Without them, you’ll never get leads to convert.