In a world where more than 3.7 billion people use the internet today, your business’ online reputation means much more than ever before. Since your business’ website lays your first impression before the consumers, you need to portray it the best way possible. Because more people trust businesses that have websites more than those that only run through social media pages. Adding to that, more than 75% of people judge a website’s credibility based on its web design.
Having seen the statistics, it’s essential to have a website; but it is crucial to have a well-designed and well-functioning website to mark a prominent online presence in the digital world. After all, it’s the gateway to improving your business and boosting your sales. Thus, make sure to have these five vital factors when designing your website.
1. Usability
Nowadays, the internet is accessed by a massive audience, including children, teenagers, youngsters, adults, and even those above 65. Thus, your website must be easy to use for every age group. If it’s complicated to understand, most people would turn their backs and might never return to your page.
The problem can be anything:
a blurry image, which might be taking longer to load
the font that might be too complex to read, where you might have used too much flash
a video that is only available in one language
buttons and features that don’t work
These are just a few usability issues any visitor might face when visiting a poorly designed website.
Therefore, the layout of your website must be easy to understand in all aspects. All of your audience should be able to access and use your website regardless of their age, demographics, and abilities. For reference, adding translating extensions is also a huge factor in increasing the usability for people of all languages. Similarly, you can add voice search to your website to make it accessible for visually impaired people. After all, they are also a part of your audience and might buy from you, only if your website lets them!
2. Loading Speed
Did you know that most people would leave your website if it takes more than 3 seconds to load?
Yes, that’s correct! That’s the average attention span of the current generation. That’s why your website must be optimized to load as fast as possible. You can do that by:
Uploading compressed images in suitable formats (jpeg, png, etc.)
Using cloud services to free your website server
Testing your loading speed on online software and improving accordingly
3. Mobile Adaptability
More than half of the internet users access the web through their mobile phones or other handy devices. Thus, if your website is well-designed but not optimized for mobile devices, you will likely lose many potential consumers. Moreover, you’ll even go down on Google ranking. Therefore, make sure to test the mobile-friendliness of your website while designing it and invest in the necessary development to optimize your website.
4. Page Aesthetics
The appearance of your website plays a vital role in attracting viewers. In the first 10 seconds, if you’re able to make a good impression with the website aesthetics, bingo! You’ll probably get more conversions and sales.
The first rule is not to clutter your web page with images and texts.
Simplicity is the best trick.
Leave adequate white space and divide the text into sections that are easy to skim.
Ensure that your users know what they’ll get from your website in the first 10 seconds they visit!
5. The Content
Last but never least, your website’s content is a significant factor to be considered. If your content isn’t engaging and doesn’t convince the readers to buy your product, other factors would be useless. Well, by content, you do not necessarily have to use text. Videos can be a good option too! Through videos, texts, infographics, images, etc., you can tell your visitors why they should buy your product. That’s the best way to convert your visitors into consumers.
The Takeaway
In the current digital world, a business heavily depends on the impression it creates through its website. Therefore, every company must ensure that its website is easy to use for every age group. Moreover, it should also have a fast loading speed, attractive aesthetics, and catchy content while being mobile-friendly. If these factors are taken care of, you’ll definitely be able to grab more traffic and boost your conversion rate too.
Aimen Kahn is a skilled writer with a vast experience in content marketing. Having served several different industries she’s now exploring the digital marketing side and helping businesses, startups, and entrepreneurs establish their online presence with compelling content. Having worked with numerous big names, she aims to help the struggling ones on priority for a change.
