A roofing business website is the conduit between companies and their prospects. Without a dedicated website for your roofing business, it’s going to be hard to thrive in a competitive industry. According to a forecast in 2017, the roofing industry is expected to increase by $5.3 billion in the next few years. And true enough, it is one of the most coveted businesses with a market size, based on revenue, of $47.1 billion in 2020. There has been a stable 2.7% growth of roofing contractors in the US from 2015 to 2020.
That being said, if you’re eyeing on establishing your roofing business, start with your branding, and polish with a functional and user-friendly business website. Here’s why.
1. Establishes Credibility
As mentioned, your company website acts as the conduit between you and your leads. When prospects are scouring for roofing services or roofing supply, they almost always lookup companies online. A mobile-friendly website adds up credibility as you have your “About Us” page and all other information customers need to know about your business, products, and services. Customers trust companies with professional web design as well. So make sure you stay on top of this factor.
2. Provides Convenience
In this era of the advanced digital revolution, customers prefer to scour for companies online. Before they actually call a roofing company for a quote, customers check and compare prices, products, and services online first. A mobile-friendly business website is a good source of valuable information that you can provide to your customers. Business owners will have total control of what they want to put in the website as well. Overall, having a website means it’s more convenient for your customers to find what they’re looking for.
3. A Source for Online Reviews
One web design element that can increase conversions is by putting social proof on your website. Social proof such as testimonials, case studies, or customer reviews are extremely useful to help customers gauge what kind of business ethics you have. And did you know that 72 percent of customers read online reviews before they commit to a company? Overall, this can have a huge impact on your customers’ decisions.
4. Excellent for SEO
Search Engine Optimization (SEO) is one of the most effective yet affordable digital marketing strategies to date. SEO entails the use of keywords to rank on the first page of search engines. Optimizing your website for SEO means your business has a higher chance of ranking on Google or other search engines. As long as you adhere to white hat SEO, Google algorithms will find your website reliable and relevant in your niche. Ranking on search engines means more customers will find your company website.
5. Boosts Online Presence
Aside from creating a professional-looking website and ranking on the first page, there are other ways you can scale your business through a website. If you search for your favorite companies, you’ll notice their websites undeniable have a “BLOG” section. Blog marketing or content marketing is another way of increasing awareness. Apart from that, releasing valuable blogs means more customers will likely be inclined to your brand. Plus, you’re also gaining online presence especially if you constantly provide customers with excellent content.
6. Caters to Mobile Customers
Did you know that the number of smartphone users is estimated at 3.8 billion in 2021? This means, customers’ searching preferences will be mobile-based in the near future. Having a website means you can also optimize it for mobile-friendliness. People on the go who are looking for roofing contractors will likely see your business especially if you adhere to mobile web design trends.
7. Makes Brands More Relevant
Having a mobile-friendly website means your business is up-to-date with trends. Nowadays, people integrate technology in their lives for convenient. Depending on your demographics, customers appreciate brands that bank on modern trends to provide better service for their audience. There is no doubt that a mobile-friendly website can make your business more relevant. Therefore, gaining extra brownie points from your audience.
8. Increases Bottom Line
Whenever you cater to online consumers, there is no doubt that brands get a massive slice of the pie. However, some companies take for granted mobile consumers. Catering to your mobile customers by building a mobile-friendly website means more conversions. Overall, this adds up to the company’s bottom line.
