As a website owner, you always want your audience to do something on your site, whether it’s a sign up for your service or downloading an e-book. Landing pages are quite useful to achieve this goal as they work as a doorway to your sales funnel. You want to increase your sales, add more subscribers, or have any other purpose, a landing page is a way to go to make it all happen. But it is really disheartening when you see that your conversions are not improving despite having a landing page.
Perhaps there is something amiss with your landing page that’s why you aren’t getting the desired leads or conversions. You may prefer to start over with custom web design services provider. Moreover, from the design to catchy slogans, everything needs to be crafted wisely to produce a high-converting landing page. The page should have the charm and the grace that would leave a great first impression on your prospects.
Since every business is different, so no one-size-fits-all framework exists to create a perfect landing page. However, there are many key elements that help to build a more robust landing page that delivers higher conversion. In this post, we’ve provided some secrete keys to improve your landing page, they’re the advice from experts.
#1. Make Proper Headlines
Headlines are the first things that a visitor sees when lands on your page. A catchy headline can arouse the interests of your visitors and compel them to read further. The best way to create compelling headlines is to keep them clear and simple. Use title case for headlines. You can make it like a question, or something that presents a solution to a problem, or starts with words like “How To...”. You can also add words that sell such as Discover, Free, Quick, Secret, Guaranteed, etc. Adding a number like “7 Unknown Facts About...” in headlines is also quite useful especially odd numbers make more impact.
#2. Value Proposition
It’s a positioning statement that provides information about what benefits you provide, to whom, and how you do it uniquely. In nutshell, it’s a statement describing your service, target audience, and your USP. You can follow four steps: Define, Evaluate, Measure, and Build to make a good value proposition. First, start by defining your problem set and find out if your offerings solve those problems. Secondly, find out if your solution is compelling and unique. Next, you have to ascertain the potential of customers’ adopting the solution. Finally, you are ready to build the value proposition.
#3. Include Reviews & Testimonials
Reviews & testimonials can be useful for earning the trust of your visitors. Any positive endorsement for your brand assures visitors that you are a legitimate business. You can include various reviews & testimonials on your landing page to utilize the word-of-mouth strategy. They are the social proof that helps you build trust among your visitors. Only use those client testimonials which really describe how they benefited from your solutions. Avoid adding reviews with words like “Wow!”, “Nice work”, “Great work!”, etc as they’re very short and look fake.
#4. Optimize Your Forms
The lead generator/capture form is another crucial area to improve your landing page conversion rate. Many studies on landing page design show that asking too much information from visitors can have adverse effects on the conversion rate. Typically, a visitor might decide whether to fill or not to fill the form based on the number of fields in it. So a large number of fields might discourage your visitors or make them leave it halfway. Build a short lead capture/generator form with an appealing design where any two options that can be easily distinguished. You can also add direction cues.
#5. A Powerful CTA
One of the crucial components of a landing page is the call-to-action button. Every part of your CTA is important to be it the size, color, and text. Especially, the text is the most important element for a CTA. Choose a perfect color for the button. Add value & relevancy to the button. You can also add a hover effect that transition its color.
#6. Add Trust Badges And Seals
Trust badges & seals are very helpful for arousing a feeling of trust. People, when shopping or seeking a solution from you, care about your trustworthiness. People want to assure that doing business with you is completely secure and safe as they share their confidential information with you. Trust badges and seals help you convince them that your services are completely safe and secure.
Wrapping up
When it comes to increasing your sales or seeking more signups for your service, landing pages are considered as an infallible way. But these pages can work well when they are created in the right manner. If you are not getting the desired conversion with your existing landing page, there might be something amiss. We have discussed some of the important elements for improving landing page conversion, hope they will be helpful for you. You can also create a custom Photoshop design, then get it converted by a web developer to build more effective & cost-effective landing pages.
