9 Reasons Why You Should Update Your Website

Is your website delivering for your business?
A strong online presence is crucial for your business’s success, and not just for online transactions. It plays an important role in your overall marketing and branding strategy, from identity creation to lead generation and through the sales funnel to conversion. Your website has enormous power potential – but is it helping your business thrive, or actually hindering its growth and success?

The Importance of Your Online Presence
The importance of having an online presence for businesses has exploded over the year since the COVID-19 health crisis began, and the marketplace from the local to the global level has never been more crowded with options for consumers to find what they seek online. To compete, your website must:

Be modern and fresh
Appeal to your target customer
Reflect your unique brand identity
Showcase your services and/or products
Load quickly
Navigate easily
Operate seamlessly
Be mobile optimized
Be optimized for SEO
Provide the high-value, relevant content which consumers seek
Captivate, inform, engage, and convert

How do you look online? You need to understand, from the outset, that your website is the face of your business online. It’s akin to a traditional shop-front or display window – it conveys who you are, what you offer, and your appeal to your target audience from the first glance.

In this modern, digital world, you can’t ignore the importance of having a dynamic, appealing website, no matter what type of business you operate. Moreover, the vast majority of consumers now judge the credibility and appeal of a business by its website – it’s presence, its usability, and its design. From retailers to tradespersons, wellness and medical providers to schools, hospitality providers to government agencies, and everything in between – you must have a strong web presence if you are going to succeed and positively evolve as a business.

Is YOUR website up to the challenge?
First impressions count! Your website must stand out from your direct competitors – because the “next-best-thing” is just a click or swipe away. This, however, is just the first step. Your website must also deliver in terms of providing relevant, high-value information to its visitors.  You want to encourage visitors to explore your site, share your content, and get you seen by the right online audience at the right time.
If you’ve not considered redesigning or rebuilding your existing app or site by app designer from top app development companies and software development companies, or even creating a brand new website, now might be the perfect time to do so.

9 Reasons to Update your Website
1. Its Design is Bland or Outdated – an outdated, bland, or unappealing website will not attract customers and it may even reflect poorly on your business. A modern, fresh, dynamic website full of the relevant information consumers seek can make all the difference.

2. Its Navigation is Clunky – is your site simple to navigate? Is there a quick-link back to your home page from every landing page? Are your contact details and call to action simple to find and act upon? Can users find what they are looking for quickly and easily when they visit your website?

3. It Runs Slowly – an unresponsive site is among the most frustrating things for internet users. People’s attention spans are generally limited, especially online, and delay in the loading speed of your landing pages will distract and repel potential clients and customers. After all – your competitors are right there on the next search engine result.

4. You are Rebranding – even the most traditional, iconic business needs to adapt to industry changes and other evolutions in the marketplace.  Rebranding need not be a complete change, but simply a timely update and it is appropriate to do this after several years. Some websites will require a complete redesign if branding is being overhauled; others may benefit from minor tweaks (which can pack a big punch).

5. Your Conversions are Low - Even the most visually-appealing website will be useless to your business if it fails to convert leads. You need to analyse and identify your target audience, ensure the right people are seeing your site, and that it is compelling viewing for the consumer you are targeting. This point flows into SEO optimization…

6. It is not SEO-Optimized – paid advertising plays an important role online, however, the power of a great website lies in its organic reach. A site that has been created to be optimised for SEO purposes from the outset will more easily outperform others in search engine results page ranks – and get you seen by people when they search for what you deliver.

7. You Have Issues with Security - cybersecurity is of paramount importance to your business and your customers. Your website must be designed and developed to be as safe as possible from hackers and to properly manage sensitive data of all kinds. Particularly if you have an eCommerce website, you need to implement an SSL certificate and data encryption to protect the integrity of your customers’ information.

In Conclusion:
Is the performance of your website up to par?
Are you getting the leads and conversions you seek?
Is your site fresh and appealing – and dynamic?
Are you ready to up your game online and take your business to the next level?

If you answered “YES” to any of these, NOW is the time to consider a website update – and the right web development, web design, branding and online marketing company has the tools, industry insights, savvy techniques, and creative flair to exceed your expectations.  Take action today to see real results and rise above your competition.