Essential Techniques For Optimizing Your Business Website on WordPress For Search Engines

  • By Sujain Thomas
  • 27-08-2018
  • Web Development
wordpress techniques
Today, WordPress is a trendy way of generating more traffic on your site. But there are a lot of business owners that are not probably well aware of new advancements in technology and probably are not WordPress users, and hence they feel like it is unwise to be using WordPress. But in reality, WordPress is very easy to use. WordPress can be acquired by people quickly, and you should be able to set up a blog easily and then run it within a few minutes only. This article will help you to learn about several effective and efficient methods of search engine optimization strategies for websites on WordPress.
It is common knowledge that a lot of popular search engines like to have blogs run on WordPress. However, you are required to understand and still know a few essential things regarding proper techniques of search engine optimization. It is crucial so that you can ensure that people can quickly locate your posts on the internet through the search results. You should know that it is not necessary to be an SEO expert for you to be implementing your strategies of search engine optimization on the blog you run. You shall only be requiring a little basic understanding and the wish to apply the knowledge that you have received to ensure that you are getting good results.
These are some useful techniques for improving your search engine optimization on WordPress:
1. Using Permalinks is essential: When you want to create new blogs or pages or an original post, then WordPress can be quite useful. WordPress can be helpful because it will generate a URL that will be having an interrogation mark that will have a few numbers following it. Hence it can be quite useful to get your website listed in several search engine directories. But you must also try to avoid getting your site indexed, and for this, you shall require a unique code for your permalink. You have to put this code inside the customized permalinks section in the WordPress admin. You will have to only go to your "setting" section and go to the section titled "permalinks:" and then choose "custom" and put the unique code onto that field in the following pattern: /%post_id%/%postname%/ after this, you will have to save it and then exit. Thus, you will not have a bad or boring URL; you will have instead a URL that has your desired keywords and what you would like to be assigned in there when you are creating your posts.
2. Titles of your posts: Whenever you are creating new posts on your blogs, you will have to ensure that you get to put those keywords in there which you will be using for the post and also in the title you put. Spiders of search engines will be able to read these, and hence it will be important that you are putting keywords first there and then add the rest of the title for this post on your blog. For example, if you are putting up a post that has a keyword like "best television shows" then your title should be looking something like this:"Best television shows: Top Programs to watch out for". Hence you should always begin the titles of your posts with a keyword and then placing the main title of that post right beside it. You should try and put some beautiful, catchy title which will be good enough to catch your reader's attention and entice them to read your post.  
3. The body of your content: As you write up the contents for the posts on the blog you are running, you should be trying to ensure that the beginning sentence in your first para should contain your core keywords. After this continue with the rest of your content writing. You will have to incorporate your keywords at least a minimum of 3 different times in this article of yours. Do not put up your keywords several times as that will make the post seem like spam and search engines will not like to have spams.
4. Put in the necessary tags: You will find a section in WordPress towards the right-hand side of your post which is titles as “Tags.” It is the place where you should be putting your keywords for the post. You need to put around at least 2 or a maximum of 3 keywords which need to be relevant. If you put more core keywords, then it will only end up with confusing your search engine spiders, and that will not let your content get indexed properly. The primary keyword that needs to get tagged will be the one that you are using in the title you have. Thus, for example, if your keyword is “Essential tips for SEO,” then it will also have to be the primary keyword in the Tag section. 
5. Use Ping Services: You should use the ping services on the internet because they will allow you to send signals to a lot of different search engine platforms to intimate them about your new content that you posted on to your business website. After you alarm it, these search engine spiders shall be coming over to your business website, crawl over all your content and index them. You can get in touch with Vision Smash Agency to learn how you can optimize WordPress for search engine results.
Hopefully, the information mentioned in this article will let you SEO your WordPress website with excellent efficiency and bring you more organic traffic. Optimization takes some time, so you have to continue the work for some time. Just be patient and you are bound to see successful results for your brand’s website. 

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Sujain Thomas

Sujain Thomas works at a design, branding and marketing firm, having founded the same firm 4 years ago. She likes to share knowledge and points of view with other developers and consumers on platforms.