In today’s digital world, developing a digital brand is vital to business success. Most business owners focus on either creating a website or posting on social media, but there’s more to it.
Digital branding requires an all-around approach to build a loyal customer base. Learning about the best strategies to build a memorable brand online is essential to take your business to the next level.
Don’t know how? We’ve got you covered. Here are 5 great ways to develop an amazing digital brand.
1. Build a Website
The main hub for any brand is its website. Building a website is the first step to develop your brand. It’s important to create a site that showcases your services and what makes your brand different.
Digital branding not only applies to business but personal brands as well. If you’re trying to build your personal brand, you should focus on showcasing your personality and expertise. While you may try to do it yourself, you should hire an SEO consulting firm and website designer.
Your designer can create a website that captures the essence of your brand. Don’t underestimate the importance of website design and layout. Experts found that about
38% of users stop using a site if they find the layout unattractive.
If you hire an SEO expert, they’ll take care of optimizing your website for search engine traffic. Organic traffic is the cheapest and most consistent way to grow your brand awareness.
2. Create Social Media Pages
The rise in social media usage worldwide turned social media into a necessity to build any digital brand. Some
ways to promote your business on social media is by connecting with potential customers. Your social media pages will connect your followers to your website. You might want to stick to only one social media platform.
However, you should aim to create social media profiles for your brand on several platforms. Focus on social media outlets that serve your audience. An example is how a digital brand targeting the millennial audience should focus on building their Instagram.
If your brand is targeting the stay-at-home mom, you should prioritize creating a Facebook page. Even if your target audience prefers one platform over another, there’s no guarantee you’ll find your user on that outlet. It’s ideal to share branded content and
engage with visitors on several platforms to expand your reach.
3. Gather Social Proof
Social proof is essential to establish your brand as an authority or the go-to product. If you sell a product or services, you should claim your Yelp, Google Business, and other review site profiles. Claiming them will allow you to answer any questions from potential customers and engage with your customer base.
If your brand doesn’t sell services, your social proof will be user reviews or engagement saying how your content helps them. Gathering your reviews is half the game.
It’s vital to display your social proof on your website and social media. Don’t forget these reviews will help you build trust with your audience.
4. Build a List of Subscribers
You may think building an email list is old school, but the numbers don’t lie. Email marketing has an average ROI of 122% that’s four times higher than paid search, social media, and direct mail. Building your list of subscribers is as easy as offering an ebook download to your followers.
You may also consider running a promotion on your products or a giveaway. After building your email list, you’ll build an email marketing campaign to mature your lead and turn it into your customer. Your campaign should offer an exclusive value that isn’t available on your other digital media.
5. Create a Blog
Brands often underestimate the importance of content marketing. Believe it or not, creating a blog to share relevant content can do wonders for your digital brand. Optimized content can help you rank higher on search engines and establish your brand authority.
The key to
using content marketing effectively is creating blogs to bring value to your users while building your brand identity and credibility. A good starting point is answering the most common questions asked by your audience.
If you’re unsure where to start, you should take a look at your competitor’s content, but only use their blog as inspiration. It’s important to remain authentic to your branding and audience.
Bottom Line
Building a memorable digital brand starts with developing an approach that showcases what makes your brand different. Don’t only focus on creating a perfect website. You should aim to set the pillars of your digital brand from creating relevant content to sharing customer testimonials on your social media.
Keep in mind that your content should follow the same personality on all online media. You may think it’s too much work, but the numbers and results don’t lie.
Building your digital identity will take your business to the next level. While it may take time, we’re confident that if you follow our strategies you’ll develop a memorable digital brand in no time.
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