From Traditional To Digital Marketing: We Have Come A Long Way

  • By Liza Brooke
  • 16-09-2019
  • Digital Marketing
digital marketing
Marketing is the backbone of any company and how it markets its products and services determines if the company will be successful or not. Marketing is a phenomenon used to create and manage demand, reputation, applicability, and engagement with customers. Lack of effective or insufficient marketing can lead the business to suffer losses because of the decline in sales.
 
In this 21st century, including various business aspects are transformed with the advent of modern technology. People are spending more time on the internet than with their family and friends. Reports reveal that new users of the internet are increasing with an average of more than 1 million every day. Currently, marketing campaigns are developed, considering the use of internet as a tool for digital marketing. Alongside, other methods such as conversion centric E-commerce app development can also be an effective marketing tool.
 
Keeping all changes in consideration, the marketing approach can be segregated into two major division, traditional marketing, and digital marketing.
 
Traditional Marketing & Its Categories
“Traditional marketing can be termed as a set of advertisings, promotions or campaigns that have been used for years by businesses to market their products and services,” says Peter Morgan, head of research department at Crowd Writer. Traditional marketing methods include print media, TV, billboards, flyers or pamphlets, promotional emails, telemarketing, etc. Some of the major categories are briefly discussed below:
 
1. Broadcast
Broadcast including television and radio are a traditional approach which still covers a lot of marketplaces. It reaches a significant number of people within a limited time period. Even though they have a remarkable effect, but as compare to print media, they have a shorter lifespan and are more costly.
 
2. Print media
 
print media
 
Print media involves marketing through newspapers and magazines. Printed advertising through newspapers outreaches diversified classes of people, out of which some may take an interest in it, and some may ignore it. On the other side, in magazines, print marketing targets a specific market that reads the magazine such as fashion followers, businesspeople, tech professionals, etc.
 
3. Direct mail
Marketing through direct mail creates awareness of a product utilizing letters, postcards, flyers, and brochures sent through the mail. It is considered as a targeted approach of traditional marketing as the content and material is sent to a specific target market rather than in general to everyone.
 
The Advent Of Digital Marketing Era
Digital marketing is a new approach to market goods and services using digital technologies. The core aspect of digital marketing is the internet. There may be various means of using the internet, such as desktops, laptops, tablets, smartphones, etc. It has become the most effective way of marketing for any business as the number of internet users is growing with rapid numbers. The interesting fact is that internet users are more inclined to shopping also. According to statistic, 80% of internet users in the U.S. are expected to shop online in 2019.
 
Below are some trending ways of digital marketing which have profoundly influenced the business world.

1. Pay-per-click advertising
It is a broad spectrum that extends to any digital marketing where the company pays every user who clicks on the ad. For example, Facebook Ads are a type of PPC advertising termed as “paid social media advertising.”
 
2. Paid search advertising
The most common search engines allow businesses to advertise on their SERPS (search engine result pages). Paid search advertising is an effective tool for any company to target potential customers’ that were searching for their products and services.
 
3. Search Engine Optimization (SEO)
 
search engine optimization
 
This approach helps in optimizing the website to score higher in SERP. They enhance the volume of organic traffic for the site. Businesses use this approach for boosting the optimization of their websites, blogs, and online contents. Besides SEO, there are amazing ways to enhance the conversion rate optimization with UGC.
 
4. Content Marketing
Content marketing refers to creating and endorsing the content-generating brand awareness. It also supports lead generation, traffic growth, and expanding customer base.
 
5. Social Media Marketing
Social media has become the talk of the town as all internet users are associated with at least any one of these platforms. This medium promotes the brand and content on social media platforms by enhancing its key features and services. It also supports diverting more traffic and generating more potential leads. There are numerous such channels, like Facebook, Instagram, Snapchat, Twitter, Pinterest, etc.
 
Benefits Of Digital Marketing Over Traditional Marketing

1. Immensely targetable
The traditional approach of marketing was open for all, where a campaign runs over a platform without any specific target. Whereas marketing through digital marketing focuses on targeted campaigning where products are presented to consumers based on their preferences. For example, health care company sending promotional emails to customers who searched food supplements on their site.
 
2. Surprisingly cost-effective
 
surprisingly cost effective
 
“One of the biggest financial burdens on any company accounts for marketing and advertising expense,” says Julia Mark, manager of the finance department at Premium Jacket. Multinational companies and large enterprises might bare this pressure, but for SMEs, it becomes difficult. Digital marketing, with its surprising cost-effectiveness, provides a more economical method for such companies. They have the same outcome yet with less expense.
 
3. Highly measurable
The results or any digital campaign can be easily measured and tracked at any moment. The company can check the performance and effectiveness of its ad campaign at any given time. For instance, email marketing software can track the status of their email, whether they are delivered. They can also know the details such as how many were read, and about their conversion into sales.
 
4. Worldwide coverage
With its extensive coverage, digital marketing can assist a company based in the United States for marketing its products in Europe, Australia, Asia, Africa, and throughout the world. It allows ad campaigns to outreach to any destination and gives small companies to market their product globally. The remarkable exposure provided by digital marketing creates new opportunities for introducing new ideas to the global market.
 
5. Advance engagement:
The internet world is getting closer with every passing day, which provides a great opportunity for businesses to have advance engagement with their customers. This is the key to stay relevant and to keep customers intact in this highly competitive business world.

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Author

Liza Brooke

Liza Brooke is currently working as a Content Head at King Essay. She has a strong background in online marketing. She also provides services as an SEO analyst at some high ranked websites. She is a sports person and likes to play tennis her spare time.

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